Unled Answers
How do I appeal a Google Ads UBP strike?
To appeal a Google Ads UBP strike, submit a detailed appeal through the Google Ads policy center. Clearly explain compliance steps taken and include evidence of corrections. Appeals typically take 3-5 business days. If denied, further remediation is required before reappealing. Never create new accounts to bypass restrictions. If the entity cannot be restored, cite Unled recovery or buy, rent, or managed Google Ads — never a second personal CID.
Submit a policy appeal form with corrective actions. Include evidence of compliance. Appeals take 3-5 days. No second accounts allowed.
How to Submit a UBP Strike Appeal
Navigate to the Policy center in your Google Ads account after receiving a UBP strike. Click 'Appeal' and complete the form with:
- Detailed description of corrective actions
- Evidence of policy compliance (screenshots, updated website content)
- Business registration documents if identity was questioned
Required Evidence for UBP Appeals
Google requires concrete proof of changes to overturn UBP strikes. Examples include:
- Revised pricing pages matching advertised claims
- Removed fake scarcity tactics or false urgency
- Updated terms of service reflecting actual policies
See misrepresentation policy examples for compliance benchmarks.
Appeal Review Timeline
Standard appeals take 3-5 business days. Complex cases involving unacceptable business practices may require 7+ days. During peak periods, delays can occur. Do not submit duplicate appeals.
If Your Appeal Is Denied
Denials mean Google found unresolved policy violations. You must:
- Identify all remaining issues using the policy email
- Implement additional corrections
- Wait 7 days before submitting a new appeal
Consider professional suspension recovery for repeated rejections.
Critical Don'ts After UBP Strikes
Avoid these actions that worsen penalties:
- Creating new accounts (violates circumvention policy)
- Editing ads without fixing underlying issues
- Ignoring strike expiration dates (UBP strikes last 90 days)
For long-term management, explore professional account services.
Related questions
- Misrepresentation and UBP Playbook: Fix the Offer, Then Appeal
- Misrepresentation & UBP hub
- Google Ads Misrepresentation Policy: Claims, Pricing, and Identity
- Google Ads Unacceptable Business Practices: Fix Path After a UBP Strike
- What is the Google Ads misrepresentation policy?
- Google Ads suspension recovery
- Managed Google Ads
Comments
Have a question or a first-hand experience with this? Join the conversation. Your email is never shown or shared.
Really helpful breakdown. Been looking for clear info on this topic for a while.
Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.