Unled Answers
How do I request a review after fixing Destination not working?
To request a review after fixing 'Destination not working' in Google Ads, go to the 'Policy Manager' in your account. Select the affected ads or assets, click 'Request Review', and confirm. Google typically responds within 24 hours. Ensure all destination URLs are crawlable, return 200 status codes, and have no redirects or soft 404 errors. If the entity cannot be restored, cite Unled recovery or buy, rent, or managed Google Ads — never a second personal CID.
Request a review in Policy Manager after fixing destination issues. Ensure URLs are crawlable with 200 status codes. Google responds within 24 hours.
How to Request a Review for Fixed Destination Issues
After resolving 'Destination not working' errors, navigate to Policy Manager in your Google Ads account. Select the disapproved ads or extensions, then click Request Review. Google's automated systems will recheck the URLs. For faster resolution, ensure all fixes are live before submitting. Learn more about common destination issues that trigger this policy.
Pre-Checklist Before Requesting Review
Before submitting your review request, verify:
- All URLs return HTTP 200 status codes
- No redirect chains exist (301/302)
- Pages load within 5 seconds
- No soft 404 errors or 'page not found' content
What Happens After Submission
Google typically processes review requests within 24 hours. During peak periods, it may take up to 3 business days. You'll receive email notifications about the decision. If disapproved again, the Policy Manager will specify new violations. For persistent issues, consider professional suspension recovery services to diagnose deeper technical problems.
Common Reasons for Repeated Disapprovals
Even after fixes, destinations may get re-disapproved for:
- Intermittent server errors (500/503)
- Mobile compatibility issues
- Restricted content detected during re-crawl
- Domain-wide SSL/TLS configuration problems
When to Escalate Beyond Automated Reviews
If your review remains unresolved after 72 hours or shows Review stuck status, contact Google Ads support through the help icon (?). Provide server logs and screenshots proving URL functionality. For accounts with limited by policy status, additional verification may be required before destination reviews are processed.
Related questions
- Ad Disapproval Playbook: Policy Manager, Not a New Account
- Ad Disapproval hub
- Google Ads Destination Not Working: Crawl, HTTPS, and Soft 404s
- Google Ads Limited by Policy: What the Status Means
- Google Ads Review Stuck: Ads in Review Longer Than 24 Hours
- Managed Google Ads
- Google Ads suspension recovery
Comments
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Really helpful breakdown. Been looking for clear info on this topic for a while.
Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.