Marco Bianchi
7+ years turning italian e-commerce into measurable growth.
About Marco
I am Marco Bianchi, IT Market Consultant based in Milan, Italy. Over 7 years I have worked across Italian e-commerce, fashion vertical advertising, Mediterranean market dynamics, helping teams ship campaigns that survive policy review and scale profitably.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Areas of expertise
Marco's take on Italian e-commerce
Most teams underestimate how much Italian e-commerce depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.
Community answers
Reader questions this author answered across Answers, blog threads, and product discussions
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Answers
Reader
How long does it take to warm up a Google Ads account safely?
Read full answerA safe Google Ads account warm-up typically takes 2-4 weeks for general verticals and 4-8 weeks for restricted niches like crypto or gambling. The process
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Reader
Are warmed up Google Ads accounts worth it compared to a fresh account?
Read full answerWarmed-up Google Ads accounts are worth it compared to fresh accounts because they offer higher daily spending limits, faster ad approvals, lower suspensio
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Reader
Can you provide aged Facebook ad accounts that are already approved for gambling ads?
Read full answerUnled Network provides pre-approved, aged Facebook ad accounts specifically authorized for gambling ads in regulated markets, with immediate spending capab
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Reader
How do I run dating app install campaigns on Meta without getting the 'adult content' policy violation?
Read full answerTo run dating app install campaigns on Meta without triggering 'adult content' violations, use age-appropriate targeting, avoid suggestive visuals/text, im
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Reader
My website was flagged as compromised and my ads were disapproved - how do I fix this?
Read full answerTo fix a compromised website flagged by ad platforms, first scan for malware and vulnerabilities, clean infected files, then submit a detailed reconsiderat
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Reader
What is the safest way to scale spend on a new Google Ads account without triggering a review?
Read full answerThe safest way to scale spend on a new Google Ads account is through a structured 3-phase warming process: Foundation (Days 1-7), Growth (Days 8-14), and S
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Answers
Reader
What words should I avoid in Facebook ads copy when promoting gambling or iGaming?
Read full answerAvoid direct gambling terms like "bet," "casino," or "slots" in Facebook ad copy, and focus on indirect language like "entertainment platform" or "skill-ba
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Reader
What's the difference between renting and buying verified ad accounts for my campaigns?
Read full answerRenting a verified ad account provides temporary access with lower upfront costs and automatic suspension replacements, ideal for short-term campaigns or t