Paid Social Strategy for Meta, TikTok, LinkedIn, and the Rest
Strategy plus execution across every paid social platform that matters: Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and X. Cross-platform creative, audience, and bidding choreography so your spend compounds rather than competes.
- Cross-platform strategy across Meta, TikTok, LinkedIn, Snapchat, Pinterest
- Audience research, creative brief, and full funnel architecture
- Weekly performance reviews with platform-by-platform attribution
- Strategy activates in 5 business days from brief sign-off
Everything Included in Paid Social Strategy
Cross-Platform Strategy
Where to spend (and where not to) for your audience, margin, and goal. Account architecture, audience taxonomy, and budget allocation across Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and X.
Creative System
Modular creative system that generates 30 to 60 variants per month per platform. Hook variation, format variation (UGCiUser-Generated Content. Ads filmed in a casual, authentic style, often by creators or customers, designed to look like organic posts.Learn more in glossary →, talking head, motion graphics, image), and per-platform native treatment.
Audience Strategy
First-party audience activation, lookalike-tieriMeta audience type built from a source list. Meta finds new users who behave like the people you uploaded.Learn more in glossary → laddering, retargetingiAds shown to people who already visited your site or engaged with your brand, using platform audience lists or pixels.Learn more in glossary → funnel design, and audience-creative pairing. iOS-resilient via Conversion API and modeled conversions.
Smart BiddingiGoogle Ads automated bid strategies (tCPA, tROAS, Maximize Conversions) that use machine learning on your conversion data.Learn more in glossary → & Automation
Advantage+ Shopping (Meta), Smart Performance (TikTok), Audience NetworkiMicrosoft's display network that places ads on partner sites including MSN, Outlook, and select third-party properties.Learn more in glossary → optimization (LinkedIn). Automation where it wins, manual control where it doesn't.
Cross-Platform Attribution
Meta Pixel + CAPI, TikTok Events API, GA4, and CRM-loop reporting. Deduplicated cross-channel view so reported numbers match finance reality.
Continuous Test Backlog
Quarterly experiment plan: new platforms, new audiences, new creative formats, new bid strategies. We isolate variables and ship what works to production.
From Audit to Run in Two Weeks
Audit
Audit of current paid social: account structure, conversion tracking, creative inventory, audience hygiene, and attribution health. Written report within 5 business days.
Build
Conversion stack rebuild, audience taxonomy build, creative system kickoff, and platform expansion plan. Onboarding in two weeks.
Run
Daily optimization, weekly creative refresh, monthly business review, quarterly strategy refresh against new platform features.
Pair Paid Social Strategy With
Go Deeper on This Topic
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UGC Creative Testing Framework
A repeatable framework for sourcing, briefing, and testing UGC creative on Meta, TikTok, and YouTube Shorts, with the metrics that signal a...
Convert GUIDEMeta Advantage Plus vs Manual Campaigns
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Convert PLAYBOOKTikTok Spark Ads Playbook
How to source organic posts to spark, structure your spark ad campaigns, and avoid the common mistakes that burn budget on TikTok.
Defend GUIDEPaid Social Attribution Tracking
How to set up reliable paid social attribution in 2026 using server-side events, modeled conversions, and incrementality testing as the...
Convert GUIDELTV Bidding on Meta and Google
How to set up value-based bidding on Meta and Google using predicted LTV, what it changes about scaling, and the data quality bar required...
Frequently Asked Questions
Depends on your audience, margin, and creative capacity. Most brands win on Meta + one or two complement platforms (TikTok for younger DTC, LinkedIn for B2B, Pinterest for visual commerce). Audit answers this for your case.
Both options work. Our in-house creative studio ships 30 to 60 variants per month per platform. We can also work with your existing creative team and focus on optimization.
Conversion API, modeled conversions, first-party data activation, and creative that does not depend on tight retargeting. We re-engineer the stack so signal loss does not become budget loss.
$10K/month per platform is the practical floor for our managed work. Below that you usually want a specialist freelancer or in-house operator.
Yes, both. We run them in parallel with controlled manual campaigns and report the real lift honestly.
Yes, see Managed Campaigns for the full-service option that includes search, social, and programmatic together.