Portrait of olivia bennett

Olivia Bennett

Director of SEO · London, UK

14+ years turning programmatic seo into measurable growth.

14+ Jahre Erfahrung 45 Artikel 📍 London, UK
Programmatic SEO Content Cluster Architecture E-E-A-T frameworks

Über Olivia

Ich bin Olivia Bennett, Director of SEO mit Sitz in London, UK. Seit über 14 Jahren unterstütze ich Teams bei Programmatic SEO, content cluster architecture, E-E-A-T frameworks, damit Kampagnen Richtlinien erfüllen und profitabel skalieren.

My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.

At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.

Fachgebiete

Programmatic SEO Content Cluster Architecture E-E-A-T frameworks
Experteneinblick

Olivia über Programmatic SEO

Most teams underestimate how much Programmatic SEO depends on account hygiene before spend ramps.

Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.

Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.

When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.