Glossary entry

What is DV360 (Display & Video 360)?

DV360 (Display & Video 360) is Google's enterprise demand-side platform inside the Google Marketing Platform. It buys programmatic display, video, CTV, audio, and native inventory across the open web at scale. Brands above 5K/month in programmatic typically migrate from Google Ads Display to DV360.

What DV360 buys

Open exchange, private marketplaces, programmatic guaranteed deals, YouTube, premium publishers, CTV (Hulu, Roku, Disney+ ads, etc.), digital out of home, and audio (Spotify, podcast networks). Single platform, every channel.

DV360 vs. Google Ads Display

Display in Google Ads is a subset. DV360 unlocks the full open web inventory, deal-based buys, advanced audience tools, and granular reporting. Reach is roughly 4x and inventory quality is materially better.

Who can use DV360

Until recently, agency partners only. Now also direct enterprise brands with Google approval. Most teams access DV360 through an agency seat with reseller markup.

How Unled Network helps

We operate DV360 Agency seats with no minimum spend commitments. Buy a seat (Buy DV360 Account), rent a seat short-term (Rent DV360), or hand operations to us (Managed DV360).

Frequently asked

DV360 minimum spend?

Direct from Google: usually $30K/month commitment. Through our agency seat: zero minimum.

DV360 vs. The Trade Desk?

DV360 has stronger Google ecosystem integration. TTD has stronger CTV deals and identity. Many brands run both.

Can DV360 buy YouTube?

Yes - full YouTube reservation and auction inventory, including TrueView, masthead, and Shorts.

How long does DV360 setup take?

Through our agency seat: 24 to 48 hours. Direct from Google: 4 to 8 weeks.