Glossary entry
What is SA360 (Search Ads 360)?
SA360 (Search Ads 360) is Google's enterprise search management platform inside the Google Marketing Platform. It manages Google Ads, Microsoft Ads, Yahoo Japan, Naver, and Baidu from a single interface with cross-engine bidding, budget pacing, and reporting.
What SA360 manages
All major search engines plus Shopping campaigns. The point is consolidation: one bid strategy across Google and Microsoft, one budget pool, one report. Useful when you spend meaningful dollars on more than one search platform.
SA360 vs. native Google Ads
Native Google Ads has every feature SA360 has, but only for Google. SA360's value is the multi-engine layer plus enterprise features: floodlight tags, advanced bid strategies, and approval workflows for large teams.
Who needs SA360
Brands spending six figures monthly across multiple search engines, multi-region operations needing centralized governance, and agencies managing many client accounts under one roof. Most small accounts don't need it.
How Unled Network helps
SA360 Agency seats available without enterprise minimums. Buy SA360, rent, or hand the whole operation to Managed SA360.
Related Unled Network services
Frequently asked
SA360 minimum spend?
Direct from Google: enterprise commitment. Through our agency seat: no minimum.
SA360 vs. Skai or Marin?
SA360 has tighter Google integration and Floodlight. Skai and Marin sometimes have better non-Google engine depth.
Can SA360 manage Meta or TikTok?
No - search-engine management only. Use Meta Ads Manager or DV360 for those.
How long does SA360 setup take?
Our agency seat: 1 to 3 days. Direct: 6 to 12 weeks.