The Four Post Types and When to Use Each
What's New posts work for general updates and announcements. Offer posts perform best for time-bound deals with a clear discount. Event posts surface in the local panel for date-based activities. Product posts are visual catalogue entries that show across both search and Maps. Match post type to the actual marketing intent.
Cadence and Expiry
Most post types stay live for seven days, so a weekly cadence is the floor. Brands that post twice a week receive the strongest engagement curve. Offer posts can extend beyond a week when you set a custom end date that matches your real campaign window.
Copy and Image Specs
Keep copy under 150 characters when possible. The first 80 characters appear in the preview. Use 1200 by 900 pixel images with low text overlay. Posts with people-centric photos outperform product-only photos in most categories.
Choose CTAs That Match Conversion Type
The available CTAs are book, order online, buy, learn more, sign up, and call now. Match the CTA to the actual conversion action on the destination page. Mismatched CTAs reduce trust and downstream conversion rate.
Frequently Asked Questions
Not directly. They generate profile interactions, which Google reads as an engagement signal that correlates with ranking.
Once a week minimum. Twice weekly tends to maximise engagement without diminishing returns.
Yes, through approved third-party tools or the Google Business Profile API. Native scheduling is limited.
Avoid duplicating profile information. Use posts to add new context, not repeat what is already there.
Yes, for revenue-driving categories with clear deals. What's new posts work better for trust-building updates.