Reviews Trustpilot Will Remove
Reviews that contain no genuine consumer experience, that are written by competitors, that contain personal information, that are off-topic, that promote another business, or that are clearly defamatory and unverifiable are all removable. Trustpilot will not remove reviews simply because they are negative or factually disputed.
How to File a Flag
Click the flag icon on the review, choose the most accurate violation category, and submit a written explanation under 1,000 characters. Be factual. Cite the policy clause. Avoid emotional language. The clearer the cite, the faster the review is moved into moderation review.
Evidence Moderators Accept
Order numbers, transaction IDs, support tickets, screenshots of communication, and timestamps that contradict the reviewer's claims. Personal opinion is not evidence. Confirmed competitor IP overlap is. Build the evidence package before you submit, not after.
What Happens After Filing
Trustpilot moderators review most flags within seven days. Removed reviews disappear from the public profile and TrustScore is recalculated. Rejected flags can be re-filed with new evidence. Repeated frivolous flags can mark your profile for review.
Frequently Asked Questions
Only if the review violates a specific policy. Disagreement is not a removal reason.
Legal action is rarely worth the cost and often invites Streisand effect coverage. Use moderation channels first.
Most decisions arrive within seven days. Complex cases can take three weeks.
Yes, but each flag is reviewed independently. Bulk flags with weak evidence damage your moderation reputation.
Document the pattern, file flags with the competitor-targeting reason, and contact Trustpilot business support directly.