Google Ads Audit.
186 Checkpoints. Written Report in 5 Days.

A Google Ads audit is a 186 checkpoint review of an existing Google Ads account that grades structure, bidding strategy, keyword and audience coverage, creative quality, landing page experience, conversion tracking, attribution, policy posture, and competitive positioning. The output is a written report ranked by revenue impact with a 30 60 90 day remediation roadmap.

Standard Google Ads audits deliver within 5 business days of MCC linkage and access sign off. Enterprise audits covering Search Ads 360, Display and Video 360, or multi engine deployments take 10 to 15 business days.

Written report covering all 186 checkpoints, executive summary with the top 10 findings ranked by revenue impact, 30 60 90 day remediation roadmap, tracking validation log, attribution model comparison, competitive benchmarking against vertical medians, and a 60 minute walkthrough call with the responsible media buyer.

Yes. We require an MCC link from our partner MCC, billing read access, Google Analytics link, Search Console link, and access to the conversion tracking source documentation. We do not require login credentials to the advertiser account.

The Google Ads Recommendations panel surfaces platform optimisation suggestions ranked by Google not by advertiser profitability. A proper audit recomputes ROAS under multiple attribution models, validates conversion tracking end to end, exposes wasted spend at the search term level, and ranks every finding by revenue impact rather than platform optimisation score.

Bidding strategy review covers strategy choice, target value calibration, learning state, seasonality model, conversion volume sufficiency, portfolio policy, smart biddingiGoogle Ads automated bid strategies (tCPA, tROAS, Maximize Conversions) that use machine learning on your conversion data.Learn more in glossary → signal coverage, and recommendation against alternative strategies. Bidding alone covers 24 of the 186 audit checkpoints.

Every conversion event is traced from user action to Google Ads conversion column. Floodlight, GA4iGoogle Analytics 4. The current generation of Google Analytics, built around event tracking instead of pageviews and sessions.Learn more in glossary →, Enhanced Conversions, server side tagging, offline conversion imports, and revenue accuracy are validated end to end. Attribution is recomputed under last click, position based, and data driven models. Tracking covers 28 of the 186 checkpoints.

Yes. Competitive benchmarking covers Auction Insights, share of voice analysis, ad copy fingerprinting against the top 10 competitors, landing page comparison, and vertical specific median performance for CPCiCost Per Click. The price you pay each time a user clicks your ad.Learn more in glossary →, CTR, conversion rate, and ROAS.

Audit access requires MCC link to an active account. For suspended accounts we run a triage diagnostic instead, focused on suspension recovery rather than performance optimisation. Once reinstated the standard audit can proceed.