Allow Our Team to Handle Your Advertising
Comprehensive campaign management covering Google, Meta, TikTok, and all key platforms. From the initial strategy to daily optimisation - we take care of everything while you concentrate on your business.
- Average 4.2x ROAS
- All Key Platforms
- Weekly Reports
- Performance-Based Pricing Available
All-Inclusive Managed Campaigns
One team, all the channels. No need to juggle different agencies or freelancers.
Strategy and Audience Research
We examine your market, identify target audiences, analyse competitors, and develop a channel-specific strategy before any budget is spent.
Campaign Setup and Launch
Complete campaign framework, organisation of ad sets, creative uploads, conversion tracking setup, and pixel/event configuration.
Creative Production
Our in-house creative team crafts static ads, video ads, carousel ads, and landing page designs, all tailored for optimum performance on each platform.
Daily Optimisation
Every day, we make bid adjustments, reallocate budgets, prune audiences, rotate ads, and conduct A/B testing to enhance your ROAS.
Weekly Reporting
We provide detailed performance reports featuring spend, ROAS, CPL, CPA, and trend analysis. Our approach is always transparent and data-driven.
Scaling Strategy
Once we identify effective strategies, we progressively scale your budget while ensuring efficiency week by week and month by month.
Dedicated Account Manager
You'll have a dedicated point of contact available on Telegram who is thoroughly familiar with your campaigns and can provide immediate answers to any queries.
Account Protection
We take care of account health, respond to any policy issues, and ensure your accounts remain active and continue to spend without disruption.
Getting Started Takes 48 Hours
Discovery Call
During this 30 to 60-minute call via Telegram or video, we delve into your business, target audience, conversion goals, and current performance metrics.
Strategy & Proposal
Within 24 hours, you'll receive a tailored strategy document detailing channel selection, audience targeting, creative direction, and ROAS forecasts.
Creative & Setup
Our creative team develops the initial ads. We establish your campaign structure, configure tracking, and set everything up for launch.
Launch & Learn (Week 1-2)
With campaigns now live, we quickly gather data, spot top performers, and remove inefficiencies. Budgets during this stage are conservative.
Optimise & Scale
Drawing on the collected data, we maximise what works. Your budget increases methodically, new creatives are launched, and ROAS improves steadily.
Managed Campaign Plans
Each plan includes strategy, setup, optimisation, and weekly reporting. Get in touch for terms customised to fit your budget.
Ideal for businesses with moderate monthly advertising budgets.
For brands with substantial monthly ad budgets.
For major advertisers with large monthly ad budgets.
All plans are tailored to your unique budget and objectives. Performance-driven terms available for eligible brands.
Campaign Management Resources
Guides and case studies designed to maximise the impact of managed campaigns.
Client Case Studies
Genuine campaign outcomes from clients in crypto, iGaming, e-commerce, and fintech.
PlanWays to Cut CPA in Paid Advertising
15 established tactics to reduce acquisition costs across all platforms.
Core GuidePerformance Marketing Handbook 2026
Multi-channel planning, attribution, and optimisation frameworks.
What are Managed PPC Campaigns, summarised in one paragraph
A managed PPC setup involves a recurring service where an external team manages the complete operation of paid media for an advertiser across Google, Microsoft, and chosen social platforms. This includes account evaluations, keyword and audience analysis, bid strategy choices, creative development, landing page coordination, conversion tracking verification, weekly adjustments, and monthly business assessments. The aim of a managed setup is to replace in-house uncertainty with a consistent schedule of experiments, evaluations, and structural enhancements that build up over time. Unled Network conducts managed PPC campaigns for advertisers in iGaming, crypto, fintech, ecommerce, and lead generation, with a documented bi-weekly adjustment cycle.
PPC management is a continuous service where an external team takes charge of the daily operations of the paid media function, including bid adjustments, creative development, tracking verification, and reporting. PPC consulting is a time-limited engagement producing an audit, a plan, or a training course without managing operations. Both approaches are valuable and should not be confused.
Unled Network manages PPC across Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, X, and YouTube. Cross-platform engagements are conducted with unified measurement using GA4 and a comprehensive Looker Studio dashboard for channel-level attribution.
Bi-weekly adjustments based on a documented 40-point checklist, weekly negative keyword audits and search term assessments, monthly creative renewal with 4 to 6 ad variations per ad group, monthly strategy evaluation with attribution analysis, and quarterly business review providing channel mix recommendations. Every change comes with decision logs.
We take care of conversion tracking validation and rebuilding as part of all managed engagements. This includes GA4 events, Google Ads conversions, Microsoft Advertising UET, Meta Pixel and Conversions API, server-side tagging through GTM Server or Stape, and offline conversion imports for lead generation accounts.
We base channel mix decisions on incremental ROAS, using methods like geo holdouts, ghost bidding, or conversion lift tests, rather than relying solely on last click attribution. Channels are ranked according to their incremental contributions, and we suggest reallocating resources during the quarterly business review, with clear assumptions documented.
Introduce a second PPC platform once the primary one achieves stable ROAS at an 80 per cent Impression Share Lost Rank. Below this level, additional investment yields better returns within the existing platform. We'll advise you when the timing is optimal.
Every managed PPC project is assigned a senior media buyer as the lead, supported by a backup buyer to ensure continuity. Account directors manage strategy and reporting, while creative production operates as a collaborative effort. Advertisers interact with the same team members each week.
By default, we do not control the landing page CMS. We provide recommendations for landing pages, including hypotheses on conversion rates and necessary copy revisions. We work alongside the advertiser’s team or web agency for implementation and assess post-launch performance against our hypotheses. Landing page development can be included as a separately scoped add-on.
We use Looker Studio for daily dashboards, GA4 for behavioural analytics, Supermetrics or Funnel for data warehousing as needed, Google BigQuery for clients wanting raw event-level data, and communicate via Slack or email for monthly written updates. Custom Looker dashboards tailored for each advertiser engagement are also provided.
Absolutely. Core verticals include iGaming, crypto, betting, fintech, and healthcare-related claims. We fine-tune compliant copy libraries for each jurisdiction. For restricted retail account access, we offer aged agency accounts. Continuity strategies are arranged before any campaigns start.
Upon concluding the engagement, the advertiser retains complete ownership of all creative assets, dashboards, decision logs, and tracking systems. We schedule a 60-minute handover call with the in-house team or new agency. There are no contractual barriers to subsequent operations.
We work with the SEO and email teams through a monthly cross-channel sync, focusing on keyword overlap, branded versus non-branded analysis, the integration of email retargeting, and comprehensive reporting via GA4. Cross-channel measurement is integrated into the standard reporting output.
What Managed PPC Campaigns will signify in 2026
The phrase Managed PPC Campaigns is often used loosely in the industry. For the purpose of this page, consider it a recurring engagement where an external team manages diagnostics, structure, creative tasks, and reporting that would otherwise be handled by an internal marketing team at full salary cost. The rhythm of operation is more crucial than the features of the platform. A team conducting regular audits, experiments, reviews, and sweeps delivers compounded results that no ad hoc freelancer can match.
The importance of platform certification
Google Partner status, Microsoft Advertising Partner status, and platform reseller seats shouldn't be viewed as mere marketing badges. They serve as operational credentials, granting access to account-level support escalation, beta programmes, training opportunities, and policy escalation channels unavailable to unbadged operators. If a campaign encounters issues at 11pm on a Friday, a certified partner can reach a person within 24 hours, whereas an unbadged operator merely submits a ticket and waits.
The benefit of vertical specialisation in enhancing returns
An operator with 200 iGaming campaigns under their belt understands which creative approaches work in specific jurisdictions, which landing page features raise Untrustworthy Promotions flags, which payment processors are quickest, and which negative keyword libraries are essential. This implicit knowledge cannot be integrated into an in-house team in under 18 months. However, it can be retained from the very first week of a recurring engagement.
The deliverable at week one
In the first week of a well-executed Managed PPC engagement, you will receive a written audit, a remediation roadmap, a tracking validation log, a creative production timetable, a bid strategy decision document, and a regular meeting schedule. None of these deliverables necessitate an extensive discovery phase, as they are generated by an operator who has completed similar tasks 200 times and has a template ready to customise.
The five-step Managed PPC engagement
A repeatable operational sequence that we have successfully implemented across hundreds of accounts, avoiding time-wasting theatre, slide presentations, and unnecessary delays.
Intake and access linkage
We gather the existing Managed PPC account details, MCC link requests, billing status, vertical declarations, conversion tracking inventories, and previous policy histories. We ensure all elements link together seamlessly before the kickoff call.
Diagnostic audit
A comprehensive review of the account structure, bidding strategies, creative assets, landing experience, tracking methods, attribution, and policy compliance. Each finding is prioritised based on its revenue impact and assigned to an owner for remediation.
Build and migration
Reconstructing the account structure where necessary, verifying conversion tracking from start to finish, establishing bid strategies, deploying audience and negative keyword libraries, producing creative variants, and coordinating landing page adjustments with the advertiser team.
Operational rhythm
Weekly tune-ups based on a documented checklist, bi-weekly creative refresh, monthly strategy discussions, and a quarterly business review. All changes are logged, ensuring transparency with no undisclosed edits.
Reporting and review
Weekly dashboards, a monthly written report, and a quarterly business review that includes a comparison of attribution models and channel mix recommendations. Data ownership always remains with the advertiser.
Six reasons why advertisers switch Managed PPC to Unled Network
Certified Google Partner agency
Maintaining active Google Partner status, with access to platform escalation channels for Managed PPC support, beta features, and policy escalation unavailable to non-partner agencies.
Prioritising regulated sectors
Hands-on experience in iGaming, cryptocurrency, betting, fintech, healthcare claims, and lead generation. Our compliant copy libraries and policy escalation techniques have been fine-tuned through hundreds of accounts.
Documented operational rhythm
Weekly tune-ups, a bi-weekly creative refresh, monthly strategy reviews, and quarterly business reviews. All decisions are logged for every account change, with no undisclosed edits or concealed experiments.
Server-side tracking by default
End-to-end validated conversion tracking, server-side tagging, Enhanced Conversions, offline conversion imports, and alignment with GA4. We don’t operate Managed PPC with faulty tracking.
In-house creative production
In-house production of Search RSAs, Performance Max asset groups, YouTube videos, display banners, and landing page consultations, all on a scheduled refresh timetable.
Guaranteed account continuity
In the event of a platform suspension, an aged agency MCC seat can be accessed within 48 hours. Campaigns are reconstructed under a clean container, allowing the advertiser to maintain their spending.
The crucial Managed PPC KPIs
Standard Managed PPC reports focus on click volume. Genuine reports centre on the four key metrics below.
A documented checklist of bid modifications, negative keyword audits, creative rotation, audience updates, and policy assessments carried out on a regular schedule.
The number of new negative keywords added to campaigns and ad groups each week, along with the financial value of waste eliminated.
Count of new ad variations, RSAs, asset groups, and Performance Max creatives refreshed each month, assessed against signs of fatigue.
The number of A/B tests for landing pages completed with statistically significant results. Fewer than one per quarter suggests missed opportunities for improving conversion rates.
Geo holdout, ghost bidding, or conversion uplift tests conducted to confirm that paid spending is generating additional revenue rather than capturing organic demand.
Every account modification logged with a timestamp, an owner, a hypothesis, and a measurement timeframe. No undisclosed changes.
Unled Network Managed PPC compared to the alternatives
| Capability | Unled Network | In-house team | Freelancer | Generic agency |
|---|---|---|---|---|
| Google Partner accreditation | Active | Not applicable | Rare | Common |
| Experience in regulated sectors | iGaming, cryptocurrency, betting, fintech | Limited to the current category | Variable | Frequently declined |
| Operational rhythm | Weekly adjustments, monthly QBR | Dependent on staffing | On demand | Monthly review |
| Server-side tracking | Standard deliverable | Frequently absent | Uncommon | Extra charge |
| Account continuity during suspension | Agency MCC aged within 48 hours | Not accessible | Not accessible | Refused |
| Decision records | Every alteration documented | Occasionally | No | Uncommon |
| Data ownership | Advertiser retains everything | Advertiser possesses | Often unclear | Occasionally secured |
| Initial response during business hours | Under 30 minutes | Variable | Days from hours | 24 to 48 hours |
How Unled Network manages PPC campaigns
Account structure guidelines we adhere to
A single conversion goal per campaign. One match type per ad group when search volume is high. Negative keyword libraries shared at the account level and passed down to campaigns. In Performance Max, asset groups are segmented by audience signals, not product categories. These principles have stood the test of time through all Google Ads platform updates since 2018.
Bidding strategy decision-making framework
Maximise Conversions for accounts with fewer than 30 conversions each month without revenue tracking. Maximise Conversion Value with target ROAS once revenue tracking is confirmed and 50 monthly conversions are stable. Manual CPC is only for highly controlled brand defence campaigns or new builds during the initial learning phase. Use portfolio bid strategies for accounts that cover multiple campaigns with shared targets.
Creative production principles
RSAs featuring 15 headlines and 4 descriptions for each ad group, updated monthly. Performance Max asset groups include 5 headlines, 5 long headlines, 4 descriptions, 20 images, 5 videos, and a sitelink set. Video assets created in 6, 15, and 30 second formats. Display banners created to all standard IAB sizes. No stock imagery in regulated sectors.
Conversion tracking validation process
Every conversion event follows the user action to the Google Ads conversion column. Enhanced Conversions set up with hashed user data. Server-side tagging via GTM Server or Stape. Offline conversion imports for lead generation accounts. GA4 events aligned with Google Ads conversions to avoid attribution drift. Quarterly tracking audit approved by the advertiser.
Reporting frequency and document management
Looker Studio dashboard updated daily with the four key performance indicators prominently displayed. Weekly written memo detailing changes, observations, and future tests. Monthly business review that compares attribution models, recommends channel mixes, and outlines a 90-day forward plan. Quarterly business review with executive summary, year-on-year comparison, and budget recommendations.
Managed PPC terminology used on this page
- Quality Score
- A diagnostic metric in Google Ads rated on a scale of 1 to 10 that assesses the quality of an ad and landing page experience. A higher Quality Score leads to a lower CPC and better Ad Rank.
- Impression Share
- The proportion of impressions gained by an advertiser compared to the total available, broken down by Lost Rank, Lost Budget, and Absolute Top.
- Performance Max
- A Google Ads campaign type that automates bidding, placements, and creatives across Search, Display, YouTube, Discover, Gmail, and Maps using a single asset group.
- Floodlight
- A conversion tracking tag from Google Marketing Platform used in Search Ads 360, Display and Video 360, and Campaign Manager 360 for integrated measurement.
- MCC
- My Client Center, the container for Google Ads manager accounts used by agencies and advertisers managing multiple Google Ads accounts under a single login.
- Enhanced Conversions
- A feature in Google Ads that hashes first-party user data and matches it with logged-in Google users to recover conversions lost due to cookie restrictions.
- Server Side Tagging
- The architecture for conversion tracking where the browser makes a single request to a first-party tagging server that then forwards events to Google Ads, GA4, and other destinations.
- Unreliable Promotions
- Google Ads policy category that addresses claims which inflate product benefits, misrepresent endorsements, or employ clickbait tactics. A frequent reason for suspension.
- Avoiding Detection Systems
- Google Ads policy category relating to efforts to evade detection systems, including cloaking, redirect chains, and account stuffing. This is deemed a severe violation.
- Established Agency Account
- A Google Ads account that has been managed by a partner agency over a lengthy period, building up spend history, compliance with policies, and vertical whitelisting, which a new account cannot replicate.
Commonly Asked Questions
Our managed campaigns cover complete campaign strategy, media purchasing, creative production, landing page enhancement, daily bid oversight, audience testing, A/B testing, conversion tracking setup, and weekly performance updates. We take care of everything from strategy development to execution across all major advertising platforms.
We handle advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, X (Twitter) Ads, and various programmatic display and native networks. The majority of our clients implement strategies across multiple platforms to achieve the best reach and results.
Our management services for campaigns cater to serious advertisers. Get in touch to talk about your budget and objectives, we’ll suggest the ideal mix of platforms and strategies to ensure you get maximum ROI, no matter your initial budget. Our management fee is proportionate to your advertising spend.
We offer comprehensive weekly reports detailing impressions, clicks, conversions, CPA, ROAS, and revenue attribution. Every campaign utilises effective conversion tracking and attribution. You’ll also have access to a real-time dashboard that displays performance across all platforms.
What You Get
High Trust Score
Pre-established account with positive activity history and cleared standing
Ready to Spend
Skip the warm-up phase - accounts are ready for immediate campaign launch
High Spend Ceiling
Elevated daily and monthly spend limits from day one
30-Day Replacement
Full replacement if account triggers suspension within 30 days
24h Delivery
Credentials delivered within 24 hours of payment confirmation
Dedicated Support
Direct Telegram/WhatsApp line to your account manager