Your SA360 Agency.
Cross-Engine Search. One Bid Strategy.

Search Ads 360 is Google Marketing Platform enterprise search marketing software that unifies bidding, reporting, and creative management across Google Ads, Microsoft Advertising, Yahoo Japan, and Baidu. SA360 is built for advertisers spending at the threshold where cross engine optimisation and unified Floodlight measurement produce material lift over native platform automation.

SA360 activation requires an authorised Google Marketing Platform reseller. Unled Network operates an SA360 reseller seat and handles activation, training, Floodlight implementation, bid strategy configuration, and ongoing optimisation under a single engagement.

SA360 produces measurable lift over native platform automation starting around 50,000 USD per month in cross engine search spend, and produces material lift starting around 200,000 USD per month. Below the lower threshold the operational overhead exceeds the optimisation lift.

Floodlight is a single measurement tag deployed across all SA360 advertisers that fires on conversion events and feeds attribution into SA360, Display and Video 360, and Campaign Manager 360 simultaneously. Floodlight enables deduplicated cross engine attribution that native Google Ads conversions cannot produce.

Yes. SA360 is the only platform that manages Google, Microsoft, Yahoo Japan, and Baidu inside a single unified workflow with cross engine bid strategies, deduplicated reporting, and synchronised inventory feeds.

SA360 portfolio bid strategies include Target ROAS, Target CPA, Maximise Conversions, Maximise Revenue, Maximise Clicks, and Position Based bidding. Portfolio strategies operate across multiple campaigns and engines and are not available in native Google Ads.

SA360 and DV360 share Floodlight measurement, audience signals, and reporting through Campaign Manager 360. Cross channel attribution between paid search and programmatic display is the primary use case for combined SA360 and DV360 deployments.

Yes. SA360 sits on top of Google Ads and Microsoft Advertising as a management layer. The native accounts continue to operate with their existing structure. SA360 adds cross engine bidding, unified reporting, and portfolio strategy capabilities.

Standard onboarding includes a 4 hour platform training, a Floodlight implementation session, a bid strategy decision workshop, and 30 days of in platform support from a senior SA360 specialist. Ongoing training is available on a quarterly cadence for in house teams.

Floodlight tag deployment, bid strategy configuration, inventory sync setup, and reporting dashboard build typically run 4 to 6 weeks for a standard advertiser. Enterprise advertisers with custom data warehouse integration take 8 to 12 weeks.

Yes. SA360 manages Google Shopping, Microsoft Shopping, and Performance Maxi