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Ad Budget Planner, Campaign Forecasting
Plan multi-campaign budgets with CPC/CPM-driven forecasting. Set daily or monthly budgets, expected CPC and target CPA, and get projected clicks, impressions and conversions for each campaign.
Campaign Planner
Campaign Forecast
Ad Budget Planner FAQ
Start with 60-70% on your best-performing platform, 20-30% on secondary channels for diversification, and 10% for testing new platforms. Adjust based on performance data after 2-4 weeks of running campaigns.
Minimums vary: Google Ads has no minimum. Meta recommends £3.50 to £4/day per ad set. TikTok requires £35/day campaign minimum. LinkedIn suggests £7/day minimum. Allocate at least £350/month per platform for meaningful data.
CPC determines how many clicks your budget buys (Budget ÷ CPC = Clicks). CPM determines impressions (Budget ÷ CPM × 1000 = Impressions). Both metrics drive your projected conversions via conversion rate.
E-commerce: 2-4%. SaaS free trial: 5-10%. Lead generation: 5-15%. If you're unsure, start with 3% as a conservative baseline and adjust once you have real data.