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Invalid Traffic Cost Calculator - Squandered Campaign Budget
Work out what portion of your monthly campaign budget disappears through bogus clicks, automated traffic, and rival interference, plus what you might recover. Calculations use established industry invalid-traffic percentages ranging from 14% to 25%.
Calculate your invalid traffic losses
Your projected invalid traffic losses
These calculations represent projections using recognised industry invalid-traffic brackets, not actual account analysis. A complimentary audit determines your real fraud percentage.
Claim Your Free Click Fraud Audit →Click Fraud Calculator, FAQ
We multiply your monthly spend by a typical invalid-traffic rate for your sector. Independent research suggests invalid clicks on paid search land somewhere between 14% and 25% of traffic, with higher rates on competitive, high-CPC keywords. The actual figure for your account can only be confirmed by auditing your click and conversion data.
Partially. Google automatically credits invalid traffic its own filter picks up, and it accepts manual invalid-click investigations for additional cases, but only when supported by evidence-grade documentation. The “recoverable” figure shown here is a conservative estimate of what a well-documented dispute can achieve. Unled handles these disputes on your behalf.
Google’s Invalid Traffic system catches obvious bots, but it runs post-hoc on aggregated data and misses sophisticated invalid traffic, residential proxies, click farms, AI-driven traffic, and manual competitor clicks. Real-time, behaviour-based protection catches what the platform filter misses.