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Conversion Calculator - Funnel Metrics

Calculate conversion rates at every stage of your ad funnel. Model clicks to leads to sales and understand your true cost per acquisition.

Funnel Calculator

Total Visitors / Clicks

Leads / Sign-ups

Sales / Conversions

Total Ad Spend (£, optional)

Total Revenue (£, optional)

Funnel Analysis

Conversion Calculator FAQ

Average conversion rates: Landing pages 2-5%, E-commerce 1-3%, SaaS trials 5-10%, Lead generation forms 10-20%. Top performers achieve 2-3x these averages through continuous testing and optimisation.

Key strategies: Improve page load speed, align ad messaging with landing page, simplify forms, add social proof and trust signals, use clear CTAs, A/B test continuously, and ensure mobile optimisation.