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CTR Calculator - Click-Through Rate

Calculate your Click-Through Rate and compare against industry benchmarks. Works for ads, emails, search results, and any marketing channel.

Calculate CTR

Impressions / Views

Clicks

Channel (for benchmarks)

CTR Analysis

CTR Calculator FAQ

Good CTR varies by channel: Google Search 3-5%, Display 0.5-1%, Facebook 1-2%, Instagram 0.5-1.5%, TikTok 1-3%, LinkedIn 0.4-0.8%, Email 2-5%, Organic SEO 3-10% (position dependent).

For ads: Test compelling headlines, use numbers and power words, add extensions/sitelinks, tighten audience targeting, and use strong CTAs. For SEO: Optimise title tags and meta descriptions with keywords and emotional triggers.