Olivia Bennett
14+ years turning programmatic seo into measurable growth.
Over Olivia
Ik ben Olivia Bennett, Director of SEO, gevestigd in London, UK. Al meer dan 14 jaar help ik teams met Programmatic SEO, content cluster architecture, E-E-A-T frameworks, met campagnes die policy-review doorstaan en winstgevend schalen.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Expertisegebieden
Olivia over Programmatic SEO
Most teams underestimate how much Programmatic SEO depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.