Viktor Kuznetsov
13+ years turning ses warmup into measurable growth.
Sobre Viktor
Sou Viktor Kuznetsov, Senior Email & Infrastructure Lead, com base em Tbilisi, Georgia. Há mais de 13 anos ajudo equipas em SES warmup, inbox mailing, deliverability, anti-bot infra, com campanhas que passam revisão de políticas e escalam com rentabilidade.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Áreas de especialização
Viktor sobre SES warmup
Most teams underestimate how much SES warmup depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.