Your DV360 Agency.
GMP Certified Partner. Reseller Seat Included.
Full-funnel programmatic management on Display & Video 360. We supply the GMP Certified Partner seat, build audiences with first-party data and Google AI signals, and buy display, video, audio, CTV and DOOH inventory across exchanges and Private Marketplace deals.
What's Included
Certified Google Partner agency
Active Google Partner status with platform escalation channels for DV360 support, beta access, and policy escalation that unbadged operators cannot reach.
Regulated verticals first
Production experience across iGaming, crypto, betting, fintech, healthcare claims, and lead generation. Compliant copy libraries and policy escalation patterns refined over hundreds of accounts.
Documented operating cadence
Weekly tune ups, bi weekly creative refresh, monthly strategy review, quarterly business review. Decision logs for every account change. No silent edits, no hidden experiments.
Server side tracking by default
Conversion tracking validated end to end, server side tagging, Enhanced Conversions, offline conversion imports, GA4iGoogle Analytics 4. The current generation of Google Analytics, built around event tracking instead of pageviews and sessions.Learn more in glossary → alignment. We do not run DV360 on broken tracking.
In house creative production
Search RSAs, Performance MaxiGoogle Ads campaign type that auto-allocates budget across Search, Display, YouTube, Gmail, and Maps using machine learning.Learn more in glossary → asset groups, video for YouTube, display banners, and landing page consultation produced in house, on a published refresh schedule.
Account continuity guaranteed
When platform suspension hits, an aged agency MCC seat is available within 48 hours. The campaigns get rebuilt under a clean container. The advertiser keeps spending.
The DV360 KPIs that actually matter
Generic DV360 reports lead with click volume. Real reports lead with the four metrics below.
Number of ad exchanges and SSPs reachable through DV360 in a single workflow, including Google Ad Manager direct deals.
YouTube Reserve, Programmatic Guaranteed, Preferred Deals, Private Auction, and Open Auction in one buying interface.
Pre bid and post bid brand safety controls through Integral Ad Science, DoubleVerify, and Oracle Moat with viewability thresholds.
Connected TV inventory across Roku, Samsung, LG, and OEM apps with frequency capping at the household level.
Programmatic audio inventory across Spotify, podcast networks, and digital audio publishers with companion banners.
Studio creative production with dynamic versioning at scale and Campaign Manager 360 ad serving.
Unled Network DV360 versus the alternatives
| Capability | Unled Network | In house team | Freelancer | Generic agency |
|---|---|---|---|---|
| Google Partner certification | Active | Not applicable | Rare | Common |
| Regulated vertical experience | iGaming, crypto, betting, fintech | Limited to current category | Variable | Often refused |
| Operating cadence | Weekly tune ups, monthly QBR | Depends on staffing | Ad hoc | Monthly check in |
| Server side tracking | Default deliverable | Often missing | Rare | Charged extra |
| Account continuity on suspension | Aged agency MCC inside 48 hours | Not available | Not available | Refused |
| Decision logs | Every change recorded | Sometimes | No | Rare |
| Data ownership | Advertiser owns everything | Advertiser owns | Often murky | Sometimes locked |
| First response under business hours | Under 30 minutes | Variable | Hours to days | 24 to 48 hours |
How Unled Network operates DV360
Account architecture rules we will not break
Single conversion goal per campaign. One match type per ad group when search is at scale. Negative keyword libraries shared at the account level and inherited at the campaign level. Asset groups in Performance Max segmented by audience signal not by product taxonomy. These rules exist because they survive every Google Ads platform shift since 2018.
Bidding strategy decision framework
Maximise Conversions for accounts under 30 conversions per month with no revenue tracking. Maximise Conversion Value with target ROASiReturn on Ad Spend. Revenue generated divided by ad spend. ROAS of 3 means you earn 3 dollars for every dollar spent.Learn more in glossary → once revenue tracking is validated and 50 conversions per month are stable. Manual CPC only for tightly controlled brand defence campaigns or for new builds during the learning phase. Portfolio bid strategies for accounts spanning multiple campaigns with shared targets.
Creative production discipline
RSAs with 15 headlines and 4 descriptions per ad group, refreshed monthly. Performance Max asset groups with 5 headlines, 5 long headlines, 4 descriptions, 20 images, 5 videos, and a sitelink set. Video assets produced in 6, 15, and 30 second cuts. Display banners across all standard IAB sizes. No stock imagery in regulated verticals.
Conversion tracking validation protocol
Every conversion event traced from user action to Google Ads conversion column. Enhanced Conversions configured with hashed user data. Server side tagging through GTM Server or Stape. Offline conversion imports for lead generation accounts. GA4 events aligned with Google Ads conversions to prevent attribution drift. Quarterly tracking audit signed off by the advertiser.
Reporting cadence and document hygiene
Looker Studio dashboard refreshed daily with the four KPIs above the fold. Weekly written memo with what changed, what we observed, what we will test next. Monthly business review with attribution model comparison, channel mix recommendation, and 90 day forward plan. Quarterly business review with exec summary, year over year comparison, and budget recommendation.
DV360 terms used on this page
- Quality Score
- Google Ads diagnostic metric on a 1 to 10 scale that estimates the quality of an ad and landing page experience. A higher Quality Score reduces CPC and improves Ad Rank.
- Impression Share
- The percentage of impressions an advertiser receives compared to the total available, segmented by Lost Rank, Lost Budget, and Absolute Top.
- Performance Max
- Google Ads campaign type that automates bidding, placement, and creative across Search, Display, YouTube, Discover, Gmail, and Maps from a single asset group.
- Floodlight
- Google Marketing Platform conversion tracking tag used inside Search Ads 360, Display and Video 360, and Campaign Manager 360 for unified measurement.
- MCC
- My Client Center, the Google Ads manager account container used by agencies and advertisers managing multiple Google Ads accounts under a single login.
- Enhanced Conversions
- A Google Ads feature that hashes first party user data and matches it to logged in Google users to recover conversions lost to cookie restrictions.
- Server Side Tagging
- Conversion tracking architecture in which the browser sends a single request to a first party tagging server which then forwards events to Google Ads, GA4, and other destinations.
- Untrustworthy Promotions
- Google Ads policy category covering claims that exaggerate product benefits, misrepresent endorsements, or use clickbait creative. A common suspension trigger.
- Circumventing Systems
- Google Ads policy category covering attempts to bypass detection systems, including cloaking, redirect chains, and account stuffing. Considered the most serious violation type.
- Aged Agency Account
- A Google Ads account that has been operated by a partner agency for an extended period, accumulating spend history, policy compliance, and vertical whitelisting that a new account cannot match.
Frequently Asked Questions
No. The direct DV360 contract requires roughly a high enterprise commit in annual commit. Most advertisers access DV360 through a GMP Certified Partner reseller. We supply the partner-account and advertiser seat for you.
Yes. Our reseller agreement guarantees full data ownership and portability. You can export Floodlight data, audience lists, line item history and reporting to BigQuery or your own data warehouse at any time.
New DV360 advertiser seats are typically provisioned within 5 to 7 business days of partner-account onboarding. Expedited setup is available for clients with audited prior programmatic spend.
Yes. DV360 buys YouTube reservation and TrueView inventory at scale, often with better Connected TV terms than Google Ads. Many clients run brand on DV360 and direct response on Google Ads in parallel.