Glossary
- MCC
- My Client Center. Manager account that nests sub accounts and inherits trust signals.
- Aged Account
- Ad account with a multi month spend history that earns higher review tolerance from the platform.
- Spend Limit Lift
- Phased budget unlock the platform grants once the account proves billing reliability.
- Reinstatement Window
- Period after suspension during which a documented appeal is still accepted.
- Account Migration
- Move of campaigns, audiences and conversions from a dying account into an aged MCC without losing learning.
- Trust Tier
- Internal platform score that decides how strict review will be on new ads from this account.
- Verification Pack
- Bundle of business documents prepared in advance to clear identity, address and tax checks on first request.
- Sub MCC
- Nested manager account used to compartmentalize verticals and contain the blast radius of a suspension.
- Two Factor Hand Off
- Documented procedure for transferring 2FA control between operations staff without locking the account.
- Continuity Plan
- Pre approved fallback account ready to absorb spend within hours if the primary account is paused.