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Click Fraud Cost Calculator - Wasted Ad Spend
Estimate how much of your monthly ad budget is lost to invalid clicks, bots, and competitor fraud - and how much you could recover. Based on widely-cited industry invalid-traffic rates of 14-25%.
Estimate your click fraud loss
Your estimated click fraud loss
These figures are estimates based on published industry invalid-traffic ranges, not a measurement of your account. A free audit measures your actual fraud rate.
Get My Free Click Fraud Audit →Click Fraud Calculator FAQ
We multiply your monthly spend by a typical invalid-traffic rate for your industry. Independent studies place invalid clicks on paid search between roughly 14% and 25% of traffic, higher on competitive, high-CPC keywords. Your real rate can only be confirmed with an audit of your click and conversion data.
Partly. Google automatically credits invalid traffic its own filter catches, and accepts manual invalid-click investigations for more - but only against evidence-grade documentation. The "recoverable" figure here is a conservative estimate of what a well-documented dispute can return. Unled files these disputes for you.
Google's Invalid Traffic system catches obvious bots, but it runs after the fact on aggregated data and misses sophisticated invalid traffic - residential proxies, click farms, AI-agent traffic, and manual competitor clicks. Real-time, behaviour-based protection catches what the platform filter does not.