Portrait of diego fernandez

Diego Fernández

Head of E-commerce · Madrid, Spain

11+ years turning shopify/woocommerce growth into measurable growth.

11+ Jahre Erfahrung 20 Artikel 📍 Madrid, Spain
Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels

Über Diego

Ich bin Diego Fernández, Head of E-commerce mit Sitz in Madrid, Spain. Seit über 11 Jahren unterstütze ich Teams bei Shopify/WooCommerce growth, dynamic product ads, retargeting funnels, damit Kampagnen Richtlinien erfüllen und profitabel skalieren.

My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.

At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.

Fachgebiete

Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels
Experteneinblick

Diego über Shopify/WooCommerce growth

Most teams underestimate how much Shopify/WooCommerce growth depends on account hygiene before spend ramps.

Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.

Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.

When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.

Community-Antworten

Leserfragen, die dieser Autor in Answers, Blog-Threads und Produktdiskussionen beantwortet hat

  • Answers
    Reader

    How do advertisers run ads for restricted niches like crypto or iGaming without getting banned?

    Advertisers in restricted niches like crypto or iGaming avoid bans by using certified agency accounts, compliant creative strategies, and expert campaign management. Unled provides pre-approved accounts and full-service solutions tailored to each platform's...

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  • Answers
    Reader

    Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this?

    To avoid resetting Facebook's learning phase when scaling budgets, limit daily increases to 20-30% every 3-5 days, maintain consistent campaign structures, and use automated rules to monitor performance thresholds. For aggressive scaling beyond these limits,...

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  • Answers
    Reader

    Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check?

    If Google isn't crawling your new pages, systematically check for crawlability barriers like robots.txt blocks, incorrect canonical tags, orphaned pages, or slow indexation due to technical debt. Most crawl issues resolve within 72 hours when these four...

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