POLICY PLAYBOOK
Crypto Certification Playbook: Legal Ads Without Cloaking
Google Ads crypto ads need entity-plus-domain certification. Out-of-scope products and irrelevant domains fail. Do not cloak. Use Unled crypto-certified inventory or managed campaigns when the retail CID cannot complete the program.
Crypto ads require certification of the entity and the domain. Education pages that collect exchange signups are still product ads. Out-of-scope tokens and irrelevant domains are rejects. Cloaking is not a workaround.
Scope first, creative second
Exchange, wallet, and education sit in different buckets. Token sales dressed as newsletters stay out of scope. Read the crypto hub and out of scope before you pay for another reject.
Domain relevance is an entity test
Whois, brand, and license pages must match the certified company. Subdomains and hop redirects break relevance. Fix the site, then resubmit — or move to crypto-certified inventory.
Certified inventory vs another DIY packet
If the product is eligible and the entity is real, Unled can run managed campaigns on already certified CIDs. If the product is not eligible, we will say no rather than write a cloak.
Related blogs, answers, and products
- All Google Ads policy guides
- Editorial hub: Crypto Certification
- Google Ads Suspension Playbook: Appeal, Recover, or Replace
- Circumventing Systems Playbook: Stop the Graph From Spreading
- Advertiser Verification Playbook: Failed, Rejected, and Deadline Cases
- Misrepresentation and UBP Playbook: Fix the Offer, Then Appeal
Frequently Asked Questions
No. Certification is product permission, not account age. A warmed CID that advertises an uncertified crypto offer still fails.
Not as an exchange or token product. Editorial content still fails if it is a signup funnel. Use certified inventory or drop the offer.
Comments
Have a question or a first-hand experience with this? Join the conversation. Your email is never shown or shared.
Really helpful breakdown. Been looking for clear info on this topic for a while.
Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.