POLICY GUIDE
Ad Rejection Guide: Use Policy Manager, Don't Create New Accounts

Ad rejections happen at asset level. Sort it with Policy Manager, correct the landing page, then request a review. Limited by policy isn't a complete ban. When serving stops entirely without an appeal option, try Unled recovery or managed Google Ads rather than opening another personal account.
Rejections affect individual ads. Suspensions affect entire accounts. Tweaking a headline won't resurrect a dead CID. Policy Manager is your main control panel. Opening another Gmail account counts as Circumventing Systems.
Read the issue, then pick the product
Destination not working, limited by policy, and stuck review are separate issues. Account death falls into a different category entirely. Begin with the disapproval hub and Policy Manager guide.
Connected articles, solutions, and services
- Complete Google Ads policy resources
- Content centre: Ad Rejection
- Google Ads Account Suspension Guide: Challenge, Restore, or Start Fresh
- System Circumvention Guide: Prevent the Network Effect
- Identity Verification Guide: Handling Failures, Rejections, and Time Limits
- Cryptocurrency Approval Guide: Compliant Advertising Without Deception
Common Questions
Sort out crawl issues, HTTPS problems, and soft 404s to ensure Googlebot receives a 200 response on your advertised URL, then submit for review via Policy Manager. Don't create a second account.