E-commerce Advertising Agency for DTC Brands, Dropshipping & Online Stores

Scale your online store with performance-driven advertising campaigns. Shopping ads, dynamic retargeting, creative testing, and multi-platform scaling, all managed by media buyers who live and breathe e-commerce ROAS.

🛒E-commerce Specialists
📈ROAS Focused
🎨Creative Testing
Unled Network - Digital Advertising Agency
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Dynamic Product Advertising

Set up Meta Dynamic Product Ads and Google Shopping campaigns that automatically show the right products to the right customers based on browsing behaviour and purchase history.

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Creative Testing at Scale

Our creative team produces 30 to 60 ad variants per month, static images, video ads, UGC content, carousels, and dynamic formats. Systematic testing finds winners 3x faster.

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Retargeting & Remarketing

Multi-touch retargeting campaigns that bring back cart abandoners, browse abandoners, and lapsed customers with personalised product ads and limited-time offers.

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Product Feed Optimisation

Optimised product feeds with custom labels, enhanced descriptions, and structured data that improve Shopping ad quality scores and reduce CPCs across Google and Pinterest.

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Email + Ads Integration

Combine paid advertising with email marketing automation for abandoned cart recovery, post-purchase upsells, and customer win-back campaigns that maximise LTV.

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Multi-Platform Scaling

Start on one platform, prove ROAS, then scale across Meta, Google, Pinterest, TikTok, and Snapchat. Each platform reaches different shopping audiences.

Best Advertising Platforms for E-commerce

Meta Ads for E-commerce

Meta / Facebook

Dynamic product ads, lookalike audiences from buyers, Instagram Shopping, and Reels ads for product discovery and conversion.

Get Meta / Facebook Account →
Google Ads for E-commerce

Google Ads

Performance Max and Shopping campaigns for high-intent purchase traffic. Search campaigns for branded and category terms.

Get Google Ads Account →
Pinterest Ads for E-commerce

Pinterest Ads

Shopping ads for home, fashion, beauty, and lifestyle products. Pinterest users are actively looking for products to buy.

Get Pinterest Ads Account →

E-commerce Campaign Results

300
E-commerce Campaigns Managed
50
Creative Variants Tested Monthly
35
Average CPA Reduction (%)
3.5x
Average Blended ROAS

E-commerce Advertising Questions

Meta (Facebook/Instagram) typically delivers the best ROAS for e-commerce brands through dynamic product ads and lookalike audiences. Google Shopping captures high-intent purchase traffic. Pinterest drives strong results for home, fashion, and lifestyle products.
We typically test 30 to 60 creative variants per month per product line, static images, video ads, carousel formats, UGC content, and dynamic product ads. Systematic creative testing is the single biggest lever for improving e-commerce ad performance.
Yes. We manage Performance Max, Standard Shopping, and Smart Shopping campaigns. We optimise product feeds, set up custom labels for bid segmentation, and structure campaigns by product category and margin tier.
Yes. We work with both DTC brands and dropshipping operations. For dropshipping, we focus on rapid creative testing, audience validation, and scaling winning products quickly.
For brands with 60%+ margins (typical in DTC), we target 3 to 5x ROAS. For lower-margin products, we focus on blended ROAS including LTV from repeat purchases. Our e-commerce clients average 3.5x blended ROAS across platforms.

E-commerce Advertising FAQ

What is a good ROAS for e-commerce advertising?

Most e-commerce businesses target 4:1 (400%) minimum. Fashion needs 3-4x, electronics 5-8x, beauty 4-6x. Top performers achieve 8-12x on best campaigns.

Which advertising platform is best for e-commerce?

Meta and Google Ads are the foundation. Meta excels at product discovery, Google captures shopping intent. TikTok is growing for DTC brands targeting 18-34 demographics.

How much should an e-commerce brand spend on advertising?

Allocate 15-30% of revenue. Startups may invest 30-40% for growth. Minimum: £2,000-£5,000/month for Google,

£500-£3,000/month for Meta.

What is Google Performance Max and should I use it?

AI-powered campaigns across all Google properties. Highly recommended for e-commerce with a product feed, most see 15-30% higher conversion value vs standard Shopping.

How do I reduce cart abandonment with advertising?

Use dynamic retargeting with urgency messaging, automated email sequences, and cross-platform retargeting. Recovery rates: 5-15% of abandoned carts.

Ready to Scale Your E-commerce Sales?

Get a dedicated media buyer who understands product advertising, creative testing, and ROAS optimisation. Talk to our team today.