Let Our Team Run Your Advertising for You
Full-service campaign management across Google, Meta, TikTok, and all major platforms. From initial strategy to daily optimization - we handle everything while you focus on your business.
- Avg. 4.2x ROASiReturn on Ad Spend. Revenue generated divided by ad spend. ROAS of 3 means you earn 3 dollars for every dollar spent.Learn more in glossary →
- All Major Platforms
- Weekly Reporting
- Performance Pricing Available
Everything Included in Managed Campaigns
One team, all channels. No need to manage multiple agencies or freelancers.
Strategy & Audience Research
We analyze your market, define target audiences, research competitors, and build a channel-specific strategy before spending a dollar.
Campaign Setup & Launch
Complete campaign structure, ad set organization, creative loading, conversion tracking setup, and pixel/eventiA small tracking snippet on your site that records visitor actions (page views, add-to-cart, purchases) so the platform can optimize.Learn more in glossary → configuration.
Creative Production
Static ads, video ads, carousel ads, and landing page design created by our in-house creative team optimized for each platform.
Daily Optimization
Bid adjustments, budget reallocation, audience pruning, ad rotation, and A/B testing every single day to maximize your ROAS.
Weekly Reporting
Detailed performance reports with spend, ROAS, CPL, CPAiCost Per Acquisition. The price you pay for one conversion (sale, signup, lead).Learn more in glossary →, and trend analysis. Always transparent, always data-backed.
Scaling Strategy
Once we find what's working, we systematically scale your budget while maintaining efficiency - week over week, month over month.
Dedicated Account Manager
A single point of contact available on Telegram who knows your campaigns inside-out and can answer any question immediately.
Account Protection
We manage account health, respond to policy flags, and ensure your accounts stay active and spending without interruption.
Getting Started Takes 48 Hours
Discovery Call
We learn about your business, target market, conversion goals, and current performance benchmarks. Takes 30-60 minutes via Telegram or video call.
Strategy & Proposal
Within 24 hours, you receive a customized strategy document with channel selection, audience targeting approach, creative direction, and ROAS projections.
Creative & Setup
Our creative team produces initial ads. We set up your campaign architecture, configure tracking, and prepare everything for launch.
Launch & Learn (Week 1-2)
Campaigns go live. We gather data rapidly, identify top performers, and eliminate waste. Budget is conservative during this phase.
Optimize & Scale
Based on data, we double down on what works. Budget scales systematically. New creatives launch. ROAS improves week over week.
Managed Campaign Plans
Every plan includes strategy, setup, optimization, and weekly reporting. Contact us for terms tailored to your budget.
For businesses with moderate monthly ad budgets.
For brands with significant monthly ad budgets.
For large advertisers with large monthly ad budgets.
All plans are customized to your specific budget and goals. Performance-based terms available for qualified brands.
Campaign Management Resources
Guides and case studies to help you get the most from managed campaigns.
Client Case Studies
Real campaign results from crypto, iGaming, e-commerce, and fintech clients.
StrategyHow to Reduce CPA in Paid Advertising
15 proven strategies to lower acquisition costs across all platforms.
Pillar GuidePerformance Marketing Guide 2026
Multi-channel strategy, attribution, and optimization frameworks.
What is Managed PPC Campaigns, in one paragraph
A managed PPC engagement is a recurring service in which an outside team owns the full operating system of paid media for an advertiser across Google, Microsoft, and selected social platforms. The work covers account audits, keyword and audience research, bid strategy selection, creative production, landing page coordination, conversion tracking validation, weekly tune ups, and monthly business reviews. The point of a managed engagement is to replace in house guesswork with a consistent cadence of experiments, sweeps, and structural improvements that compound over months. Unled Network runs managed PPC campaigns for advertisers in iGamingiOnline gambling and casino verticals: slots, poker, sportsbook. Heavily regulated and restricted on most ad platforms.Learn more in glossary →, crypto, fintech, ecommerce, and lead generation, on a fixed bi weekly tune up cycle with documented decision logs.
PPC management is a recurring engagement in which an outside team owns the day to day operating system of the paid media function, including bid changes, creative production, tracking validation, and reporting. PPC consulting is a time bound engagement that produces an audit, a roadmap, or a training programme without taking over operations. Both have a place. They are not interchangeable.
Unled Network runs managed PPC across Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, X, and YouTube. Cross platform engagements run with unified measurement through GA4iGoogle Analytics 4. The current generation of Google Analytics, built around event tracking instead of pageviews and sessions.Learn more in glossary → and a single Looker Studio dashboard with channel level attribution.
Bi weekly tune ups against a documented 40 point checklist, weekly negative keyword sweeps and search term reviews, monthly creative refresh with 4 to 6 ad variants per ad group, monthly strategy review with attribution analysis, quarterly business review with channel mix recommendation. Decision logs for every change.
We handle conversion tracking validation and rebuild as part of every managed engagement. The work covers GA4 events, Google Ads conversions, Microsoft Advertising UET, Meta Pixel and Conversions API, server side tagging through GTM Server or Stape, and offline conversion imports for lead generation accounts.
Channel mix decisions are anchored to incremental ROAS measured through geo holdouts, ghost bidding, or conversion lift tests rather than last click attribution. We rank channels by incremental contribution and recommend reallocation on the quarterly business review with documented assumptions.
Add a second PPC platform once the primary platform is producing stable ROAS at 80 percent Impression Share Lost Rank. Below that threshold the marginal dollar produces more incremental return inside the existing platform than across a new one. We will tell you when the timing is right.
Every managed PPC engagement is assigned a senior media buyer as the primary owner with a backup buyer named for continuity. Account directors handle strategy and reporting. Creative production runs as a shared pod. The advertiser meets the same humans every week.
We do not own the landing page CMS by default. We deliver landing page recommendations with conversion rate hypotheses and copy revisions, coordinate implementation with the advertiser team or web agency, and track post launch performance against the hypothesis. Landing page production is available as a separately scoped add on.
Looker Studio for daily dashboards, GA4 for behavioural analytics, Supermetrics or Funnel for data warehousing where required, Google BigQuery for advertisers wanting raw event level data, and Slack or email for monthly written memos. Custom Looker dashboards built per advertiser engagement.
Yes. iGaming, crypto, betting, fintech, and healthcare claims are core verticals. Compliant copy libraries are refined per jurisdiction. Aged agency accounts are available where retail account access is restricted. Continuity options are pre arranged before campaigns launch.
At engagement end the advertiser retains full ownership of all creative assets, dashboards, decision logs, and tracking infrastructure. We schedule a 60 minute handover call with the in house team or successor agency. There are no contractual restrictions on subsequent operations.
We coordinate with the SEO and email teams through a monthly cross channel sync covering keyword overlap, branded versus non branded analysis, email retargeting integration, and unified reporting through GA4. Cross channel measurement is built into the standard reporting deliverable.
What Managed PPC Campaigns actually means in 2026
The term Managed PPC Campaigns is used loosely across the industry. To set a working definition for this page, treat it as a recurring engagement in which an outside operating team owns the diagnostic, structural, creative, and reporting work that an internal marketing function would otherwise have to staff at full salary cost. The operating cadence matters more than the platform feature list. A team that runs a fixed cadence of audits, experiments, sweeps, and reviews compounds results in a way an ad hoc freelancer never can.
Why platform certification matters
Google Partner status, Microsoft Advertising Partner status, and platform reseller seats are not marketing badges. They are operating credentials that unlock account level support escalation, beta program access, training entitlement, and policy escalation channels that do not exist for unbadged operators. When a campaign breaks at 11pm on a Friday, a certified partner reaches a human inside 24 hours. An unbadged operator opens a ticket and waits.
Why vertical specialisation compounds returns
An operator who has run 200 iGaming campaigns knows which creative angles convert in which jurisdictions, which landing page elements trigger Untrustworthy Promotions flags, which payment processors clear fastest, and which negative keyword libraries are non negotiable. That tacit knowledge cannot be hired into an in house team in under 18 months. It can be retained on a recurring engagement starting the first week.
What the deliverable looks like in week one
Week one of a properly run Managed PPC engagement produces a written audit, a remediation roadmap, a tracking validation log, a creative production schedule, a bid strategy decision document, and a recurring meeting cadence. None of those deliverables require a long discovery phase. They are produced by an operator who has already done the work 200 times and has a template to populate.
The five step Managed PPC engagement
A repeatable operating sequence we have run on hundreds of accounts. No discovery theatre, no slide decks, no waste.
Intake and access linkage
We collect the existing Managed PPC account, MCC link request, billing posture, vertical declaration, conversion tracking inventory, and prior policy history. We validate that everything links cleanly before the kickoff call.
Diagnostic audit
A full audit of structure, bidding, creative, landing experience, tracking, attribution, and policy posture across the existing account. Every finding is ranked by revenue impact and tagged with a remediation owner.
Build and migration
Account structure rebuilt where needed, conversion tracking validated end to end, bid strategies set, audiences and negative keyword libraries deployed, creative variants produced, landing page changes coordinated with the advertiser team.
Operating cadence
Weekly tune ups against a documented checklist, bi weekly creative refresh, monthly strategy review, quarterly business review. Decision logs for every change. No silent edits.
Reporting and review
Weekly dashboards, monthly written report, quarterly business review with attribution model comparison and channel mix recommendation. Data ownership remains with the advertiser at all times.
Six reasons advertisers move Managed PPC to Unled Network
Certified Google Partner agency
Active Google Partner status with platform escalation channels for Managed PPC support, beta access, and policy escalation that unbadged operators cannot reach.
Regulated verticals first
Production experience across iGaming, crypto, betting, fintech, healthcare claims, and lead generation. Compliant copy libraries and policy escalation patterns refined over hundreds of accounts.
Documented operating cadence
Weekly tune ups, bi weekly creative refresh, monthly strategy review, quarterly business review. Decision logs for every account change. No silent edits, no hidden experiments.
Server side tracking by default
Conversion tracking validated end to end, server side tagging, Enhanced Conversions, offline conversion imports, GA4 alignment. We do not run Managed PPC on broken tracking.
In house creative production
Search RSAs, Performance Max asset groups, video for YouTube, display banners, and landing page consultation produced in house, on a published refresh schedule.
Account continuity guaranteed
When platform suspension hits, an aged agency MCC seat is available within 48 hours. The campaigns get rebuilt under a clean container. The advertiser keeps spending.
The Managed PPC KPIs that actually matter
Generic Managed PPC reports lead with click volume. Real reports lead with the four metrics below.
Documented checklist of bid adjustments, negative keyword sweeps, creative rotation, audience refresh, and policy review applied on a fixed cadence.
Number of new negative keywords added at the campaign and ad group level each week, with the dollar value of waste removed quantified.
Number of new ad variants, RSAs, asset groups, and Performance Max creative refreshed each month, benchmarked against fatigue indicators.
Number of landing page A B tests run with statistical significance reached. Below one per quarter indicates the engagement is leaving conversion rate on the table.
Geo holdout, ghost bidding, or conversion lift tests run to validate that paid spend is producing incremental revenue rather than harvesting organic demand.
Every account change recorded with a timestamp, an owner, a hypothesis, and a measurement window. No silent edits.
Unled Network Managed PPC versus the alternatives
| Capability | Unled Network | In house team | Freelancer | Generic agency |
|---|---|---|---|---|
| Google Partner certification | Active | Not applicable | Rare | Common |
| Regulated vertical experience | iGaming, crypto, betting, fintech | Limited to current category | Variable | Often refused |
| Operating cadence | Weekly tune ups, monthly QBR | Depends on staffing | Ad hoc | Monthly check in |
| Server side tracking | Default deliverable | Often missing | Rare | Charged extra |
| Account continuity on suspension | Aged agency MCC inside 48 hours | Not available | Not available | Refused |
| Decision logs | Every change recorded | Sometimes | No | Rare |
| Data ownership | Advertiser owns everything | Advertiser owns | Often murky | Sometimes locked |
| First response under business hours | Under 30 minutes | Variable | Hours to days | 24 to 48 hours |
How Unled Network operates Managed PPC
Account architecture rules we will not break
Single conversion goal per campaign. One match type per ad group when search is at scale. Negative keyword libraries shared at the account level and inherited at the campaign level. Asset groups in Performance Max segmented by audience signal not by product taxonomy. These rules exist because they survive every Google Ads platform shift since 2018.
Bidding strategy decision framework
Maximise Conversions for accounts under 30 conversions per month with no revenue tracking. Maximise Conversion Value with target ROAS once revenue tracking is validated and 50 conversions per month are stable. Manual CPC only for tightly controlled brand defence campaigns or for new builds during the learning phase. Portfolio bid strategies for accounts spanning multiple campaigns with shared targets.
Creative production discipline
RSAs with 15 headlines and 4 descriptions per ad group, refreshed monthly. Performance Max asset groups with 5 headlines, 5 long headlines, 4 descriptions, 20 images, 5 videos, and a sitelink set. Video assets produced in 6, 15, and 30 second cuts. Display banners across all standard IAB sizes. No stock imagery in regulated verticals.
Conversion tracking validation protocol
Every conversion event traced from user action to Google Ads conversion column. Enhanced Conversions configured with hashed user data. Server side tagging through GTM Server or Stape. Offline conversion imports for lead generation accounts. GA4 events aligned with Google Ads conversions to prevent attribution drift. Quarterly tracking audit signed off by the advertiser.
Reporting cadence and document hygiene
Looker Studio dashboard refreshed daily with the four KPIs above the fold. Weekly written memo with what changed, what we observed, what we will test next. Monthly business review with attribution model comparison, channel mix recommendation, and 90 day forward plan. Quarterly business review with exec summary, year over year comparison, and budget recommendation.
Managed PPC terms used on this page
- Quality Score
- Google Ads diagnostic metric on a 1 to 10 scale that estimates the quality of an ad and landing page experience. A higher Quality Score reduces CPC and improves Ad Rank.
- Impression Share
- The percentage of impressions an advertiser receives compared to the total available, segmented by Lost Rank, Lost Budget, and Absolute Top.
- Performance Max
- Google Ads campaign type that automates bidding, placement, and creative across Search, Display, YouTube, Discover, Gmail, and Maps from a single asset group.
- Floodlight
- Google Marketing Platform conversion tracking tag used inside Search Ads 360, Display and Video 360, and Campaign Manager 360 for unified measurement.
- MCC
- My Client Center, the Google Ads manager account container used by agencies and advertisers managing multiple Google Ads accounts under a single login.
- Enhanced Conversions
- A Google Ads feature that hashes first party user data and matches it to logged in Google users to recover conversions lost to cookie restrictions.
- Server Side Tagging
- Conversion tracking architecture in which the browser sends a single request to a first party tagging server which then forwards events to Google Ads, GA4, and other destinations.
- Untrustworthy Promotions
- Google Ads policy category covering claims that exaggerate product benefits, misrepresent endorsements, or use clickbait creative. A common suspension trigger.
- Circumventing Systems
- Google Ads policy category covering attempts to bypass detection systems, including cloaking, redirect chains, and account stuffing. Considered the most serious violation type.
- Aged Agency Account
- A Google Ads account that has been operated by a partner agency for an extended period, accumulating spend history, policy compliance, and vertical whitelisting that a new account cannot match.
Frequently Asked Questions
Our managed campaigns include complete campaign strategy, media buying, creative production, landing page optimization, daily bid management, audience testing, A/B testing, conversion tracking setup, and weekly performance reporting. We handle everything from strategy to execution across all major ad platforms.
We manage campaigns across Google Ads, Meta (Facebook/Instagram), TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, X (Twitter) Ads, and programmatic display/native networks. Most clients run multi-platform strategies for optimal reach and performance.
Our managed campaign services are designed for serious advertisers. Contact us to discuss your budget and goals - we will recommend the optimal platform mix and strategy to maximize your ROI regardless of your starting budget. Our management fee scales with your ad spend.
We provide detailed weekly reports covering impressions, clicks, conversions, CPA, ROAS, and revenue attribution. All campaigns use proper conversion tracking and attribution. You also get access to a real-time dashboard showing campaign performance across all platforms.