International SEO: Rank Globally, Convert Locally
Expanding into new markets requires more than translation. We build international SEO strategies with proper hreflang implementation, country-specific domain architecture, and culturally adapted content that ranks in every target market.
International SEO Services
Hreflang Implementation
Bulletproof hreflang setup across HTML, HTTP headers, or sitemaps. We audit existing implementations and fix errors that cause wrong-language pages to rank.
Domain Architecture Strategy
ccTLD vs subdomain vs subfolder analysis based on your markets, budget, and SEO goals. We plan and execute domain restructuring when needed.
Content Localization
Beyond translation: keyword research per language, culturally adapted copy, local imagery, and content that matches how people actually search in each market.
Local Search Engine Optimization
While Google dominates globally, Yandex (Russia), Baidu (China), Naver (Korea), and Yahoo Japan require platform-specific strategies. We optimize for local engines.
Multi-Market Tracking
Track rankings, traffic, and conversions separately for each country and language. Custom dashboards showing performance by market with geo-specific insights.
Regional Link Building
Build backlinks from country-specific publications, directories, and authority sites in each target market. Local links are essential for geo-targeting signals.
Domain Architecture Comparison
| Strategy | Example | Pros | Cons | Best For |
|---|---|---|---|---|
| Subfolders | example.com/de/ | Consolidated authority, easy management | Weaker geo signal | Most businesses |
| ccTLDs | example.de | Strongest geo signal, local trust | Splits authority, expensive | Large enterprises |
| Subdomains | de.example.com | Flexible hosting, some authority sharing | Mixed geo signals | Tech companies |
Frequently Asked Questions
Subfolders are recommended for most businesses - they consolidate domain authority and are easiest to manage. ccTLDs provide strongest geo-targeting but split authority. We analyze your specific situation.
Hreflang tells search engines which language/regional version to show users. They prevent duplicate content issues across languages. We implement via HTML, HTTP headers, or sitemaps.
No. Direct translations miss how locals search. We do keyword research per language because search intent varies culturally. Content must be localized, not just translated.
Yes - Yandex (Russia), Baidu (China), Naver (Korea), Yahoo Japan, and other regional engines require platform-specific strategies.
Separate tracking per country and language with custom dashboards showing rankings, traffic, and conversions by market.