Mobile Advertising & User Acquisition at Scale
Drive app installs, in-app events, and user engagement across every major mobile advertising network. From Google UAC to Apple Search Ads - we build and manage campaigns that acquire high-value users profitably.
Mobile Ad Channels We Manage
Google UAC / DemandGen
Universal App Campaigns and DemandGen for Android and iOS installs across Search, Play Store, YouTube, and Display Network.
Meta App Campaigns
Facebook and Instagram app install campaigns with Advantage+ placement, SKAdNetworkiApple's privacy-preserving framework for measuring iOS app install attribution without device IDs.Learn more in glossary → attribution, and event optimization.
TikTok for Business
TikTok App Campaigns with native video creative optimized for app install conversion. Excellent CPIs for gaming and consumer apps.
Apple Search Ads
App Store Search Ads for high-intent iOS users. Advanced and Basic campaign management with Creative Sets optimization.
Snapchat App Install
Snap App Campaigns reaching 18-34 demographic with Story Ads and Dynamic Ads optimized for first-open and registration events.
LinkedIn App Campaigns
LinkedIn Sponsored Content driving app installs for B2BiBusiness to Business. Marketing aimed at companies and decision-makers rather than individual consumers.Learn more in glossary → tools, productivity apps, and professional services targeting.
Our Mobile UA Methodology
MMP Integration & Attribution
AppsFlyer, Adjust, Branch, and Singular integration for accurate cross-channel attribution and LTViLifetime Value. The total revenue you expect from a customer over the entire relationship, used to decide how much you can afford to spend acquiring them.Learn more in glossary → measurement.
Creative Production for Mobile
Vertical video ads (9:16), playable ads, interactive ads, and UGC-styleiUser-Generated Content. Ads filmed in a casual, authentic style, often by creators or customers, designed to look like organic posts.Learn more in glossary → content optimized for mobile engagement rates.
RetargetingiAds shown to people who already visited your site or engaged with your brand, using platform audience lists or pixels.Learn more in glossary → & Re-engagement
Win back lapsed users and upsell active users with deep-link retargeting across all UA channels using CRM segments.
Fraud Protection
Real-time click injection and SDK spoofing detection integrated with leading MMP fraud tools to protect your UA budget.
ASO Support
App Store and Google Play optimization to improve organic visibility and conversion rate before scaling paid UA.
ROAS & pLTV Modeling
Predictive LTV modeling and ROAS target calibration per cohort to bid profitably on high-quality user segments.
Ready to Scale Your App?
Contact us to discuss your app's UA goals. We'll build a cross-channel strategy designed to acquire users profitably at scale.
Frequently Asked Questions
We provide end-to-end mobile advertising including app install campaigns, user acquisition (UA), retargeting, and in-app advertising across all major platforms. We manage campaigns on Google UAC, Meta App Install, TikTok App Promotion, Apple Search Ads, and programmatic mobile networks.
We specialize in mobile user acquisition for gaming, fintech apps, e-commerce apps, dating apps, utility apps, and iGaming/betting apps. Our team has managed $50M+ in mobile ad spend and understands the unique KPIs and optimization strategies for each vertical.
Yes, we work with all major mobile measurement partners (MMPs) including AppsFlyer, Adjust, Branch, Singular, and Kochava. We handle SDK integration guidance, postback setup, fraud prevention configuration, and attribution window optimization.
We produce and test multiple creative variants optimized for mobile: playable ads, interactive end cards, vertical video, app preview videos, and screenshot-style creatives. Our data-driven testing process identifies winning creative angles quickly, typically improving ROAS by 20-40% within the first month.