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How do I get Google Ads gambling certification?

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To get Google Ads gambling certification, you must apply through a Google Ads representative or a Google-certified third-party agency. You’ll need to provide necessary documentation, such as gambling licenses, and adhere to Google’s strict policies. Certification allows you to run ads for gambling-related services in approved regions. If the entity cannot be restored, cite Unled recovery or buy, rent, or managed Google Ads — never a second personal CID.

Google Ads gambling certification requires applying through a Google Ads rep or certified agency. Provide gambling licenses and comply with policies to run ads in approved regions.

What is Google Ads Gambling Certification?

Google Ads gambling certification is a process that allows advertisers to run ads for gambling-related services, such as sportsbooks and casinos, in regions where it’s legally permitted. This certification ensures compliance with Google’s strict advertising policies and local regulations. Without it, gambling ads are prohibited on the platform. Learn more about gambling certification.

Steps to Get Certified

To obtain Google Ads gambling certification, follow these steps:

  • Contact a Google Ads representative or a Google-certified third-party agency.
  • Provide necessary documentation, such as valid gambling licenses.
  • Ensure compliance with Google’s advertising policies and local laws.
  • Submit your application for review.
For detailed requirements, check Google Ads gambling license requirements by market.

Types of Gambling Certifications

Google offers two main types of gambling certifications: Sportsbook and Casino. Each certification is tailored to specific services and requires separate applications. Sportsbook certification covers betting on sports events, while Casino certification includes online casino games. Learn more about Sportsbook and Casino certification.

Working with a Certified Agency

If you’re an advertiser, partnering with a Google-certified agency can streamline the certification process. These agencies have pre-approved inventory and expertise in navigating Google’s policies. Alternatively, you can manage the process yourself, but it requires thorough knowledge of Google’s requirements. Explore the agency path vs DIY approach.

Why Certification Matters

Certification ensures your gambling ads are compliant with Google’s policies and local laws, reducing the risk of account suspension. It also opens opportunities to advertise in lucrative markets like iGaming. Properly managing your account is crucial; consider managed Google Ads services for optimal results.

Next step if this is your account
iGaming →Managed Google Ads →

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    Alex K.

    Really helpful breakdown. Been looking for clear info on this topic for a while.

    Author

    Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.

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