POLICY PLAYBOOK
Gambling Certification Playbook: License, Geo, Agency Path
AI Quick Answer
Google Ads gambling ads need country certification and a matching license on the domain. Sportsbook and casino are different packs. Unlicensed geos cannot be appealed into existence. Use Unled iGaming or managed inventory, not a second personal account.
Gambling, sportsbook, and casino ads need country certification and a license that matches the domain. An unlicensed geo is not an appeal problem. It is a product problem.
Next step if this is your account
License mark on the page Google crawls
The landing page must show the license the program asked for. Geo targeting must match that license. See gambling certification and by country.
Related blogs, answers, and products
- All Google Ads policy guides
- Editorial hub: Gambling Certification
- Google Ads Suspension Playbook: Appeal, Recover, or Replace
- Circumventing Systems Playbook: Stop the Graph From Spreading
- Advertiser Verification Playbook: Failed, Rejected, and Deadline Cases
- Crypto Certification Playbook: Legal Ads Without Cloaking
Next step if this is your account
FAQ
Frequently Asked Questions
Yes, when the inventory is certified for that geo and product. A personal backup account after a ban is Circumventing Systems.
Comments
Have a question or a first-hand experience with this? Join the conversation. Your email is never shown or shared.
Really helpful breakdown. Been looking for clear info on this topic for a while.
Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.