Raphaël Dumont
8+ years turning meta advantage+ into measurable growth.
Acerca de Raphaël
Soy Raphaël Dumont, Head of Paid Social con sede en Paris, France. Llevo más de 8 años ayudando a equipos con Meta Advantage+, TikTok Spark Ads, UGC creative testing, con campañas que superan revisión de políticas y escalan con rentabilidad.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Áreas de especialización
Raphaël sobre Meta Advantage+
Most teams underestimate how much Meta Advantage+ depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.