Viktor Kuznetsov
13+ years turning ses warmup into measurable growth.
Acerca de Viktor
Soy Viktor Kuznetsov, Senior Email & Infrastructure Lead con sede en Tbilisi, Georgia. Llevo más de 13 años ayudando a equipos con SES warmup, inbox mailing, deliverability, anti-bot infra, con campañas que superan revisión de políticas y escalan con rentabilidad.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Áreas de especialización
Viktor sobre SES warmup
Most teams underestimate how much SES warmup depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.