Your SA360 Agency.
Cross-Engine Search. One Bid Strategy.
Full-service Search Ads 360 management for enterprise advertisers. We supply the GMP Certified Partner reseller seat, run cross-engine bid management across Google, Microsoft, Yahoo Japan, Baidu and Yandex, and unify reporting through Floodlight and Campaign Manager 360.
What's Included
Certified Google Partner agency
Active Google Partner status with platform escalation channels for SA360 support, beta access, and policy escalation that unbadged operators cannot reach.
Regulated verticals first
Production experience across iGaming, crypto, betting, fintech, healthcare claims, and lead generation. Compliant copy libraries and policy escalation patterns refined over hundreds of accounts.
Documented operating cadence
Weekly tune ups, bi weekly creative refresh, monthly strategy review, quarterly business review. Decision logs for every account change. No silent edits, no hidden experiments.
Server side tracking by default
Conversion tracking validated end to end, server side tagging, Enhanced Conversions, offline conversion imports, GA4 alignment. We do not run SA360 on broken tracking.
In house creative production
Search RSAs, Performance Max asset groups, video for YouTube, display banners, and landing page consultation produced in house, on a published refresh schedule.
Account continuity guaranteed
When platform suspension hits, an aged agency MCC seat is available within 48 hours. The campaigns get rebuilt under a clean container. The advertiser keeps spending.
The SA360 KPIs that actually matter
Generic SA360 reports lead with click volume. Real reports lead with the four metrics below.
Single ROAS number across Google, Microsoft, Yahoo Japan, and Baidu deduplicated through Floodlight measurement.
Median ROAS uplift observed when SA360 bid strategies replace native platform automation at scale.
Shopping inventory sync between merchant feeds and SA360 with hourly refresh and out of stock suppression.
Number of conversion events tracked through Floodlight per advertiser, including offline conversion imports.
Number of automated rules running across the portfolio, with documented decision logic and audit trail.
Daily executive dashboards with cross engine attribution, weekly written memos, monthly business reviews.
Unled Network SA360 versus the alternatives
| Capability | Unled Network | In house team | Freelancer | Generic agency |
|---|---|---|---|---|
| Google Partner certification | Active | Not applicable | Rare | Common |
| Regulated vertical experience | iGaming, crypto, betting, fintech | Limited to current category | Variable | Often refused |
| Operating cadence | Weekly tune ups, monthly QBR | Depends on staffing | Ad hoc | Monthly check in |
| Server side tracking | Default deliverable | Often missing | Rare | Charged extra |
| Account continuity on suspension | Aged agency MCC inside 48 hours | Not available | Not available | Refused |
| Decision logs | Every change recorded | Sometimes | No | Rare |
| Data ownership | Advertiser owns everything | Advertiser owns | Often murky | Sometimes locked |
| First response under business hours | Under 30 minutes | Variable | Hours to days | 24 to 48 hours |
How Unled Network operates SA360
Account architecture rules we will not break
Single conversion goal per campaign. One match type per ad group when search is at scale. Negative keyword libraries shared at the account level and inherited at the campaign level. Asset groups in Performance Max segmented by audience signal not by product taxonomy. These rules exist because they survive every Google Ads platform shift since 2018.
Bidding strategy decision framework
Maximise Conversions for accounts under 30 conversions per month with no revenue tracking. Maximise Conversion Value with target ROAS once revenue tracking is validated and 50 conversions per month are stable. Manual CPC only for tightly controlled brand defence campaigns or for new builds during the learning phase. Portfolio bid strategies for accounts spanning multiple campaigns with shared targets.
Creative production discipline
RSAs with 15 headlines and 4 descriptions per ad group, refreshed monthly. Performance Max asset groups with 5 headlines, 5 long headlines, 4 descriptions, 20 images, 5 videos, and a sitelink set. Video assets produced in 6, 15, and 30 second cuts. Display banners across all standard IAB sizes. No stock imagery in regulated verticals.
Conversion tracking validation protocol
Every conversion event traced from user action to Google Ads conversion column. Enhanced Conversions configured with hashed user data. Server side tagging through GTM Server or Stape. Offline conversion imports for lead generation accounts. GA4 events aligned with Google Ads conversions to prevent attribution drift. Quarterly tracking audit signed off by the advertiser.
Reporting cadence and document hygiene
Looker Studio dashboard refreshed daily with the four KPIs above the fold. Weekly written memo with what changed, what we observed, what we will test next. Monthly business review with attribution model comparison, channel mix recommendation, and 90 day forward plan. Quarterly business review with exec summary, year over year comparison, and budget recommendation.
SA360 terms used on this page
- Quality Score
- Google Ads diagnostic metric on a 1 to 10 scale that estimates the quality of an ad and landing page experience. A higher Quality Score reduces CPC and improves Ad Rank.
- Impression Share
- The percentage of impressions an advertiser receives compared to the total available, segmented by Lost Rank, Lost Budget, and Absolute Top.
- Performance Max
- Google Ads campaign type that automates bidding, placement, and creative across Search, Display, YouTube, Discover, Gmail, and Maps from a single asset group.
- Floodlight
- Google Marketing Platform conversion tracking tag used inside Search Ads 360, Display and Video 360, and Campaign Manager 360 for unified measurement.
- MCC
- My Client Center, the Google Ads manager account container used by agencies and advertisers managing multiple Google Ads accounts under a single login.
- Enhanced Conversions
- A Google Ads feature that hashes first party user data and matches it to logged in Google users to recover conversions lost to cookie restrictions.
- Server Side Tagging
- Conversion tracking architecture in which the browser sends a single request to a first party tagging server which then forwards events to Google Ads, GA4, and other destinations.
- Untrustworthy Promotions
- Google Ads policy category covering claims that exaggerate product benefits, misrepresent endorsements, or use clickbait creative. A common suspension trigger.
- Circumventing Systems
- Google Ads policy category covering attempts to bypass detection systems, including cloaking, redirect chains, and account stuffing. Considered the most serious violation type.
- Aged Agency Account
- A Google Ads account that has been operated by a partner agency for an extended period, accumulating spend history, policy compliance, and vertical whitelisting that a new account cannot match.
Frequently Asked Questions
Yes. Direct SA360 access requires high monthly spend with Google, but our GMP Certified Partner reseller agreement gives you a full SA360 seat with no minimum commitment.
SA360 manages Google, Microsoft, Yahoo Japan, Baidu and Yandex from one interface with one set of bid strategies, plus deeper inventory templates and shared budget pacing across engines that Google Ads alone cannot do.
Yes. The reseller contract guarantees full data ownership and portability. Floodlight data, conversion history and reporting can be exported to BigQuery or your own data warehouse on request.
Most reseller arrangements are a flat percentage of media spend processed through the platform, typically with no platform fee on top. We confirm exact terms during onboarding before any contract is signed.