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ROAS Calculator - Return on Ad Spend

Calculate your Return on Ad Spend instantly. Know exactly how profitable your campaigns are and what your break-even ROAS needs to be.

Calculate ROAS

Ad Spend ($)

Revenue from Ads ($)

Profit Margin (%, optional)

ROAS Analysis

Reverse ROAS Calculator

Enter your target ROAS and ad spend to find out how much revenue you need to generate.

Target ROAS (x)

Ad Spend ($)

Profit Margin (%, optional)

Revenue Target

ROAS Calculator FAQ

ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 3x means you earn $3 for every $1 spent. It's the primary metric for evaluating ad campaign performance.

A good ROAS varies by industry: E-commerce typically targets 4x+, SaaS 3x+, and lead generation 5x+. Your break-even ROAS depends on your profit margins - a business with 25% margins needs at least 4x ROAS to break even.

ROAS measures revenue relative to ad spend only. ROI (Return on Investment) accounts for all costs including product costs, overhead, and operating expenses. ROAS of 3x doesn't mean 3x profit - you need to factor in margins for true profitability.