We Build the Whole Funnel, Not Just the Last Click
Last-click optimization is what kills performance accounts at scale. Once you saturate bottom-of-funnel demand, your CAC explodes overnight. The fix is a real funnel, paid awareness that feeds remarketing pools, content that warms cold audiences, and conversion campaigns that close the demand the upper funnel created.
Top of Funnel: Demand Generation
Cheap-reach formats that prime cold audiences and feed every retargeting cohort below.
- ›YouTube non-skippable + bumpers for category framing
- ›Meta Reels + TikTok organic-style creative for cold reach
- ›Reddit Conversation Ads inside relevant subreddits
- ›Pinterest Standard Pins for high-intent discovery
- ›Programmatic display retargeting setup at the same time
Middle of Funnel: Consideration
Where 80% of agencies under-invest. This is the layer that drops your bottom-funnel CPA by 30-40% within 60 days.
- ›Long-form video re-targeting against TOFU view-through cohorts
- ›Comparison-style and 'how it works' creative
- ›Lead-magnet funnels (calculator, benchmark report, free audit)
- ›Email + SMS warm-up sequences for delayed-decision verticals
- ›LinkedIn document ads for B2B consideration loops
Bottom of Funnel: Conversion
Where the deal closes. We optimize against approved accounts, deposits, NDC or revenue, not raw form-fills.
- ›Brand + competitor search defense
- ›PMax with strict asset-group + audience signals
- ›Meta Advantage+ Shopping + DPA carousels
- ›TikTok Web Conversion + Shop campaigns
- ›Aggressive retargeting cohorts segmented by funnel-stage signal
Retention: The Loop We Don't Skip
Acquisition without retention is a treadmill. We tie back into the email, SMS and on-platform engagement layer so your second-purchase rate compounds.
- ›Meta + TikTok winback campaigns for dormant cohorts
- ›Email/SMS lifecycle integration (Klaviyo, Customer.io, Sendgrid)
- ›Loyalty + referral funnels with paid amplification
- ›On-platform community building (Discord, Telegram, X spaces)
Internal benchmark across our retainer book: clients running the full funnel see an average 28% lower blended CAC at month 6 compared to their bottom-funnel-only baseline at month 0.
Frequently Asked Questions
We're cash-strapped, can we just run bottom-funnel?+
How do you split budget across the funnel?+
Do you handle email + SMS too, or just paid?+
Ready to See It in Practice?
Talk to a senior media buyer about your account. No sales pitch, just a real conversation about your numbers and what we'd do differently.