Portrait of diego fernandez

Diego Fernández

Head of E-commerce · Madrid, Spain

11+ years turning shopify/woocommerce growth into measurable growth.

11+ years experience 29 articles 📍 Madrid, Spain ✉
Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels

About Diego

I am Diego Fernández, Head of E-commerce based in Madrid, Spain. Over 11 years I have worked across Shopify/WooCommerce growth, dynamic product ads, retargeting funnels, helping teams ship campaigns that survive policy review and scale profitably.

My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.

At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.

Areas of expertise

Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels
Expert Insight

Diego's take on Shopify/WooCommerce growth

Most teams underestimate how much Shopify/WooCommerce growth depends on account hygiene before spend ramps.

Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.

Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.

When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.

COMMUNITY

Community answers

Reader questions this author answered across Answers, blog threads, and product discussions

  • Answers
    Reader

    How do advertisers run ads for restricted niches like crypto or iGaming without getting banned?

    Advertisers in restricted niches like crypto or iGaming avoid bans by using certified agency accounts, compliant creative strategies, and expert campaign m

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  • Answers
    Reader

    Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this?

    To avoid resetting Facebook's learning phase when scaling budgets, limit daily increases to 20-30% every 3-5 days, maintain consistent campaign structures,

    Read full answer
  • Answers
    Reader

    Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check?

    If Google isn't crawling your new pages, systematically check for crawlability barriers like robots.txt blocks, incorrect canonical tags, orphaned pages, o

    Read full answer

Articles by Diego Fernández

Can I change the card on a suspended Google Ads payment profile? → Crypto Certification Playbook: Legal Ads Without Cloaking → Crypto-Certified Google Ads: Scope, Rejections, and How to Advertise Legally → Does a warmed-up account skip Google Ads crypto certification? → E-commerce SEO: Product Page Optimization Guide 2026 → Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this? → Financial Certification Playbook: Product Permission vs KYC → Google Ads Circumventing Systems Appeal Rejected: What To Do Next → Google Ads Crypto Ads Out of Scope: Products Google Will Not Certify → Google Ads Financial Certification and Fintech Verification Explained → Google Ads Fintech Advertising Policy: Credit, Investing, and Apps → Google Ads Redirect Policy: When a Redirect Looks Like Cloaking → Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check? → How do advertisers run ads for restricted niches like crypto or iGaming without getting banned? → How do I use Google Ads Policy Manager? → How long does a Google Ads suspension appeal take? → How to Apply for an Apple Developer Account: Step-by-Step Process 2026 → How to Remove a Scam Website from Google Search: Takedown Playbook 2026 → How to Warm Up a Google Ads Account - Remove Daily Spend Limits in 2026 → Reddit SEO: Win Google's Reddit-Heavy SERPs in 2026 → Retargeting Strategies That Actually Work in 2026 → TikTok Ads for E-commerce: How to Scale Profitably in 2026 → UGC Creative Testing Framework → Where to Buy Google Ads Accounts Safely in 2026 →

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