POLICY PLAYBOOK
Ad Disapproval Playbook: Policy Manager, Not a New Account
Ad disapproval is asset-level. Use Policy Manager, fix the destination, then request review. Limited by policy is not a full ban. If serving is dead with no appeal button, use Unled recovery or managed Google Ads — not a second personal account.
A disapproval is ad-level. A suspension is account-level. Editing a headline will not revive a dead CID. Policy Manager is the control surface. A second Gmail is Circumventing Systems.
Read the issue, then pick the product
Destination not working, limited by policy, and stuck review are different. Account death is a different cluster. Start at the disapproval hub and Policy Manager guide.
Related blogs, answers, and products
- All Google Ads policy guides
- Editorial hub: Ad Disapproval
- Google Ads Suspension Playbook: Appeal, Recover, or Replace
- Circumventing Systems Playbook: Stop the Graph From Spreading
- Advertiser Verification Playbook: Failed, Rejected, and Deadline Cases
- Crypto Certification Playbook: Legal Ads Without Cloaking
Frequently Asked Questions
Fix crawl, HTTPS, and soft 404s so Googlebot gets 200 on the advertised URL, then request review from Policy Manager. Do not open a second account.
Comments
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Really helpful breakdown. Been looking for clear info on this topic for a while.
Thanks for reading. Start from the official notice and one complete appeal — do not open a second personal Google Ads account.