Diego Fernández
11+ years turning shopify/woocommerce growth into measurable growth.
Sobre Diego
Sou Diego Fernández, Head of E-commerce, com base em Madrid, Spain. Há mais de 11 anos ajudo equipas em Shopify/WooCommerce growth, dynamic product ads, retargeting funnels, com campanhas que passam revisão de políticas e escalam com rentabilidade.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Áreas de especialização
Diego sobre Shopify/WooCommerce growth
Most teams underestimate how much Shopify/WooCommerce growth depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.
Respostas da comunidade
Perguntas de leitores respondidas em Answers, blog e discussoes de produto
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Answers
Reader
How do advertisers run ads for restricted niches like crypto or iGaming without getting banned?
Ler resposta completaAdvertisers in restricted niches like crypto or iGaming avoid bans by using certified agency accounts, compliant creative strategies, and expert campaign management. Unled provides pre-approved accounts and full-service solutions tailored to each platform's...
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Answers
Reader
Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this?
Ler resposta completaTo avoid resetting Facebook's learning phase when scaling budgets, limit daily increases to 20-30% every 3-5 days, maintain consistent campaign structures, and use automated rules to monitor performance thresholds. For aggressive scaling beyond these limits,...
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Answers
Reader
Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check?
Ler resposta completaIf Google isn't crawling your new pages, systematically check for crawlability barriers like robots.txt blocks, incorrect canonical tags, orphaned pages, or slow indexation due to technical debt. Most crawl issues resolve within 72 hours when these four...