Viktor Kuznetsov
13+ years turning ses warmup into measurable growth.
About Viktor
I am Viktor Kuznetsov, Senior Email & Infrastructure Lead based in Tbilisi, Georgia. Over 13 years I have worked across SES warmup, inbox mailing, deliverability, anti-bot infra, helping teams ship campaigns that survive policy review and scale profitably.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Areas of expertise
Viktor's take on SES warmup
Most teams underestimate how much SES warmup depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.