Managed DV360 Campaigns
Hand DV360 to a GMP Certified Partner team. We plan media, build audiences, buy across exchanges and PMP deals, run YouTube and Connected TV reservations, and report through Floodlight, BigQuery and your own dashboards.
Why Managed DV360 is a Different Discipline from Managed Search
Programmatic media buying at DV360 level requires skills that search-focused agencies do not have. These eight capabilities define what professional DV360 management looks like.
Programmatic Media Planning
We build a media plan across display, video, audio, CTV, and DOOH before a single dollar moves. Exchange mix, floors, viewability thresholds, brand safety parameters, and frequency caps are set at the plan level, not discovered after spend.
First-Party Audience Activation
We upload your CRM lists, model lookalikes, and build audience sequences based on Floodlight signals. DV360 audience tools are only effective when fed clean, structured first-party data. Most teams upload one list and stop there.
Cross-Exchange Deal Curation
We manage PMPs across Google Authorized Buyers, OpenX, PubMatic, Magnite, and Index Exchange. Different verticals need different exchange mixes. We monitor deal fill rates, CPM efficiency, and viewability by exchange and reallocate weekly.
Weekly Creative Production
Display and video creative in every standard IAB size, produced weekly. DV360 creative performance degrades fast. We run DCO variants and refresh creative before saturation drops viewthrough rates below benchmark.
Brand Safety and Fraud Controls
We apply pre-bid brand safety filtering, IVT exclusions, and placement blocklists before any impression is purchased. Post-bid reporting flags invalid traffic by exchange. Most advertisers find 10 to 20 percent of impressions are wasted without these controls.
YouTube Reservation Management
YouTube masthead and connected TV reservation buys require specific DV360 workflows that differ from auction inventory. We manage the reservation pipeline, creative specs, and flighting separately from programmatic buys.
BigQuery Attribution Reporting
We configure and maintain the BigQuery export pipeline so your data science team has event-level impression, click, and conversion data for custom attribution models. Standard DV360 reporting does not give you this. We make sure BigQuery does.
Month-to-Month Engagements
No 12-month lock-in. Pause when media plan objectives are met, scale when board approval comes through, or cancel with 14 days notice. Campaign data and audience segments remain yours either way.
From Briefing to Live Programmatic in Two Weeks
- Media brief and planning. We run a discovery session covering your brand safety requirements, target audience segments, inventory preferences, and measurement objectives. We produce a written media plan before any spend is committed.
- Account setup and audience build. We provision your DV360 advertiser seat, upload first-party data, configure Floodlight tracking, set up the BigQuery export, and negotiate or activate PMP deal IDs relevant to your vertical.
- Creative production and pre-flight. We produce display and video creative in all required sizes. All creative goes through a pre-flight check: ad server verification, viewability tag confirmation, and brand safety filter testing before any live spend.
- Weekly trading and reporting. We trade the account daily, reviewing exchange fill rates, CPM efficiency by placement, and viewability by creative size. Weekly you receive: exchange mix performance, audience segment performance, creative performance, and what we are changing and why.
What is Included with Every Managed DV360 Engagement
- GMP Certified Partner reseller seat included in the engagement
- Dedicated programmatic strategist and trader
- Cross-exchange display, video, audio, CTV and DOOH buying
- First-party CRM activation and audience modelling
- Weekly creative production for display and video in all IAB sizes
- Floodlight conversion tracking and BigQuery export
- Brand-lift, search-lift and conversion-lift studies
- Weekly executive reporting plus monthly business review
- Direct Telegram and WhatsApp access to your strategist
- Month-to-month engagement with full data portability
Managed DV360 Campaigns: Common Questions
What is included in managed DV360 campaigns?
Media planning, DV360 seat provisioning, audience segmentation and activation, cross-exchange buying, weekly creative production, brand safety management, BigQuery reporting, and a dedicated programmatic trader available on Telegram and WhatsApp.
Do I need to provide my own DV360 seat?
Not required. A GMP Certified Partner reseller seat is included in the managed engagement. If you already have a seat, we can operate on it. Data ownership stays with you either way.
How is managed DV360 different from managed Google Ads?
DV360 operates on programmatic auction inventory across multiple exchanges, not search intent. The management discipline is different: media planning, exchange curation, audience sequencing, viewability optimisation, and CTV buying are all DV360-specific skills that most search-focused agencies do not have.
Can I see brand lift from DV360 campaigns?
Yes. DV360 supports brand-lift, search-lift, and conversion-lift studies through Google's measurement infrastructure. We set these up as standard for display and video campaigns where impression volume is sufficient to generate statistically significant results.
Can I pause or cancel anytime?
Yes. Month-to-month engagement with 14 days notice. Campaign data, audience segments, creatives, and the BigQuery export pipeline remain with you. No 12-month lock-in.
Ready to Hand DV360 to a Team That Trades Daily?
GMP Certified Partner. Weekly creative. BigQuery reporting.
What You Get
High Trust Score
Pre-established account with positive activity history and cleared standing
Ready to Spend
Skip the warm-up phase - accounts are ready for immediate campaign launch
High Spend Ceiling
Elevated daily and monthly spend limits from day one
30-Day Replacement
Full replacement if account triggers suspension within 30 days
24h Delivery
Credentials delivered within 24 hours of payment confirmation
Dedicated Support
Direct Telegram/WhatsApp line to your account manager
Managed Display & Video 360 with Unled versus running it in house
Running Display & Video 360 in house means hiring, tooling and a slow ramp before the first profitable campaign. A managed engagement gives you certified specialists, server side tracking and an aged agency account from day one.
| What you get | Unled managed | In house or DIY |
|---|---|---|
| Certified specialists | Included on your account | You hire and train |
| Time to first campaign | Days | Weeks to months |
| Server side tracking | Built in as standard | Often missing or extra |
| Optimization cadence | Every week with a written memo | When someone has time |
| Continuity on suspension | An aged agency partner seat is ready | Not available |
| Reporting | Live dashboard plus monthly review | Ad hoc spreadsheets |
| Cost structure | One transparent fee | Salaries, tools and overhead |
How to start managed Display & Video 360 account in 3 simple steps
Free account and funnel audit
We review your Display & Video 360 account, funnel and tracking, then map the fastest path to profitable scale.
Build and instrument
We rebuild the account structure and set up server side tracking and reporting.
Run and scale
We optimize every week and send a clear memo on what changed and what is next.
Choose the Display & Video 360 plan that fits your growth
Every plan is priced to your spend and goals. Message us and we will confirm availability and the exact terms for your vertical.
Get set up and profitable
- Account build and tracking
- Weekly optimization
- Monthly reporting
- Chat support
Scale spend with confidence
- Everything in Launch
- Server side tracking
- Creative testing
- Dedicated manager
For high budget operators
- Everything in Growth
- Cross channel strategy
- Priority support
- Quarterly business review
Questions, Notes & Real-World Tips
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