Managed SA360 Campaigns
Hand your Search Ads 360 account to a GMP Certified Partner team. We manage cross-engine bidding, inventory templates, Floodlight attribution, and BigQuery reporting across Google, Microsoft, and every engine in your SA360 account. One team, one view, every engine.
Why SA360 Management Requires a Different Specialist than Google Ads
SA360 cross-engine management is a distinct skill set. Most advertisers buy the seat and then underuse it. These eight capabilities define what serious SA360 management delivers.
Cross-Engine Bid Strategy Architecture
We configure SA360 unified to optimise tROAS or tCPA across all connected engines simultaneously, using Floodlight cross-device conversion signals rather than siloed per-engine data. Single-engine Smart Bidding misses 20 to 40 percent of the conversion picture.
Inventory Template Maintenance
SA360 inventory templates auto-generate ads and keywords from your product feed. We build and maintain the template logic, handle feed schema changes, and ensure newly added SKUs generate correct ads without manual intervention.
Cross-Engine Share-of-Voice Reporting
We report auction insights and impression share across every connected engine in a single weekly view. Most advertisers only see Google search auction data. SA360 surfaces where you are losing share on Bing, Yahoo, or Baidu without separate pulls.
Floodlight Attribution Governance
We audit and maintain Floodlight tags across every engine, ensuring cross-device conversion data stays clean and deduplicated. Floodlight drift is the most common cause of SA360 bid strategy degradation and is rarely caught by in-house teams.
Automated Rule and Script Management
SA360 automated rules and scripts run bid adjustments, dayparting, and budget pacing logic that most advertisers configure once and never review. We audit and update automation logic monthly as performance baselines shift.
Engine Budget Allocation Modelling
We model the optimal budget split between Google, Microsoft, and other engines based on by engine, impression share headroom, and incremental conversion modelling. Most advertisers default to 80/20 Google without modelling the Bing opportunity.
BigQuery Export and Custom Reporting
We configure and maintain the BigQuery export pipeline for event-level cross-engine data. Weekly reports combine SA360 data with your CRM and revenue data to show contribution by engine, keyword, and device at margin level.
Month-to-Month Engagements
No 12-month lock-in. Pause when volume does not justify cross-engine complexity, scale when it does. All SA360 campaign data, bid strategies, and inventory templates remain yours.
From Audit to Unified Cross-Engine Search in Two Weeks
- Cross-engine audit and brief. We audit your existing Google Ads and Microsoft Ads accounts, review Floodlight tag health, and map the engine and budget configuration that SA360 unified bidding requires. We deliver a written assessment before any changes are made.
- SA360 seat provisioning and engine connection. We provision the SA360 seat, connect all engine accounts, configure Floodlight cross-device tracking, and set up the BigQuery export pipeline. Inventory template logic is built from your product feed schema.
- Bid strategy migration and verification. We migrate existing campaigns to SA360 unified bid strategies, verify Floodlight conversion flow across all engines, and confirm inventory template generation before handing over the live account view.
- Weekly trading and reporting. We manage bids daily, maintain inventory templates, and run SA360 automated rules. Weekly you receive: engine-level performance split, share-of-voice movement, Floodlight conversion quality check, and what we are changing and why.
What is Included with Every Managed SA360 Engagement
- GMP Certified Partner reseller seat included in the engagement
- Dedicated SA360 strategist and cross-engine search trader
- Cross-engine sync: Google, Microsoft, Yahoo Japan, Baidu, Yandex
- Inventory templates auto-maintained from your product feed
- SA360 unified Smart Bidding across all connected engines
- Floodlight cross-device conversion tracking governance
- Cross-engine auction insights and share-of-voice reporting
- BigQuery export configured and maintained for custom attribution
- Weekly executive reporting plus monthly business review
- Direct Telegram and WhatsApp access to your strategist
- Month-to-month engagement with full data portability
Managed SA360 Campaigns: Common Questions
What is included in managed SA360 campaigns?
SA360 seat provisioning, cross-engine account connection, unified bid strategy configuration, inventory template build and maintenance, Floodlight attribution governance, BigQuery reporting, automated rule management, and a dedicated SA360 trader available on Telegram and WhatsApp.
Do I need to provide my own SA360 seat?
Not required. A GMP Certified Partner reseller seat is included in the managed engagement. If you already have an SA360 seat, we can operate on it. Data ownership stays with you either way.
How is managed SA360 different from managed Google Ads?
SA360 management adds cross-engine bidding, Floodlight cross-device attribution governance, inventory template maintenance, and cross-engine reporting that do not exist in Google Ads. Most Google Ads managers do not have SA360 platform expertise and cannot perform these functions.
Which engines does SA360 support?
SA360 connects to Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, and Yandex. Most managed engagements start with Google and Microsoft, then add additional engines based on market coverage and budget allocation modelling.
Can I pause or cancel anytime?
Yes. Month-to-month with 14 days notice. All SA360 campaign data, bid strategies, inventory templates, Floodlight configurations, and the BigQuery export pipeline remain with you. No 12-month commitment.
Ready to Hand SA360 to a Team That Trades Across Every Engine?
GMP Certified Partner. Unified bidding. Weekly reporting.
What You Get
High Trust Score
Pre-established account with positive activity history and cleared standing
Ready to Spend
Skip the warm-up phase - accounts are ready for immediate campaign launch
High Spend Ceiling
Elevated daily and monthly spend limits from day one
30-Day Replacement
Full replacement if account triggers suspension within 30 days
24h Delivery
Credentials delivered within 24 hours of payment confirmation
Dedicated Support
Direct Telegram/WhatsApp line to your account manager
Managed Search Ads 360 with Unled versus running it in house
Running Search Ads 360 in house means hiring, tooling and a slow ramp before the first profitable campaign. A managed engagement gives you certified specialists, server side tracking and an aged agency account from day one.
| What you get | Unled managed | In house or DIY |
|---|---|---|
| Certified specialists | Included on your account | You hire and train |
| Time to first campaign | Days | Weeks to months |
| Server side tracking | Built in as standard | Often missing or extra |
| Optimization cadence | Every week with a written memo | When someone has time |
| Continuity on suspension | An aged agency partner seat is ready | Not available |
| Reporting | Live dashboard plus monthly review | Ad hoc spreadsheets |
| Cost structure | One transparent fee | Salaries, tools and overhead |
How to start managed Search Ads 360 account in 3 simple steps
Free account and funnel audit
We review your Search Ads 360 account, funnel and tracking, then map the fastest path to profitable scale.
Build and instrument
We rebuild the account structure and set up server side tracking and reporting.
Run and scale
We optimize every week and send a clear memo on what changed and what is next.
Choose the Search Ads 360 plan that fits your growth
Every plan is priced to your spend and goals. Message us and we will confirm availability and the exact terms for your vertical.
Get set up and profitable
- Account build and tracking
- Weekly optimization
- Monthly reporting
- Chat support
Scale spend with confidence
- Everything in Launch
- Server side tracking
- Creative testing
- Dedicated manager
For high budget operators
- Everything in Growth
- Cross channel strategy
- Priority support
- Quarterly business review
Questions, Notes & Real-World Tips
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