The Bing account import from Google was all preconfigured. We copied campaigns over in just one afternoon.
Managed Microsoft Ads Campaigns
Hand your Microsoft Ads growth to a dedicated team. We run media buying, creative production and analytics across Bing Search, Microsoft and LinkedIn targeting. You get results in your inbox every week, not excuses.
- Google Ads import and tuning
- Audience Network expansion
- LinkedIn signal targeting

Why Hand Over Microsoft Ads to Unled Network
Microsoft Ads operates in a less competitive auction environment than Google, but it calls for a different management approach to really capitalise on that advantage. Features such as LinkedIn audience layering, vehicle ad structures, and cross-engine import optimisation are often left completely untapped by advertisers who do not have a specialist running the account.
LinkedIn Audience Layering
Microsoft Ads is the only search platform that lets you combine LinkedIn professional data (job title, industry, company) with keyword intent signals. B2B brands reach decision-makers during active search, not just when scrolling through their LinkedIn feed.
Bing-Native Ad Formats
Microsoft Multimedia Ads, Responsive Search Ads, and Microsoft Shopping Ads each have performance patterns that differ from their Google counterparts. Our optimisation focuses on how Bing's creative behaves, rather than applying assumptions from Google.
CPC Arbitrage Reporting
Each week we report the CPC difference between your Google and Bing campaigns. Bing typically runs 20 to 40 per cent lower CPCs on the same keywords for the same conversion goals. We track the efficiency gains.
Vehicle Ads for Automotive
Microsoft Vehicle Ads are a format exclusive to Bing, aimed at automotive advertisers. If you sell cars or accessories, we set up Vehicle Ad feeds as a separate inventory layer alongside standard Search.
High-Income Demographic Targeting
We configure age and household income bid adjustments to increase reach among the 35 to 65 high-income demographic on Bing. For financial services, travel, and premium retail sectors, this single adjustment can markedly improve ROAS.
Brand Defence on Bing
Competitors bidding on your brand keywords is as common on Bing as on Google. We set up exact-match brand campaigns and review auction insights weekly to defend your impression share at a lower cost per click.
Shopping Feed Optimisation
We carry out separate audits on your Microsoft Shopping feed's product titles, descriptions and custom labels, as opposed to Google. The reason: Bing Shopping query matching has its own behaviour and demands its own feed optimisation, not a simple copy-paste.
Month-by-Month Engagements
No 12-month lock-in. Add Microsoft Ads to your search stack, measure the extra revenue contribution over 60 to 90 days, and scale up or pause based on real data, not because of a contract.
From Audit to First Win in Two Weeks
- Import of Google Ads structure and Bing audit We import your Google Ads campaign structure and then audit it specifically for Bing: CPC levels, query volumes, age and income demographic adjustments, and LinkedIn audience opportunities that aren't available on Google.
- UET tag and conversion setup We install or audit your Universal Event Tracking tag, set up conversion goals that correspond to your Google Ads primary actions, and configure remarketing lists to mirror your Google audiences on Bing.
- Bing-specific keyword and bid adjustments Google bid levels don't transfer directly to Bing. We adjust by keyword cluster, add Bing-specific query expansions, and configure LinkedIn profile bid modifiers for B2B audiences. The accounts run in parallel, not as clones.
- Weekly cross-engine reporting Every week you receive: Bing impression share compared with Google for shared keywords, CPC differential, conversion rate comparison, LinkedIn audience performance if enabled, and what we changed and why.
Managed Microsoft Ads Campaigns: Common Questions
What does a managed Microsoft Ads campaign include?
Strategy, account setup or audit, a dedicated media buyer, weekly creative production, ongoing optimisation, and clear weekly reporting. We also help with landing page conversion rate optimisation and tracking implementation.
Do I need to provide my own Microsoft Ads account?
Not required. We can run on your existing account, or set you up with one of our verified agency accounts so you skip the lengthy approval process. You always retain ownership.
How quickly will I see results?
Most clients see meaningful improvements within the first two to four weeks. Sustained scaling typically begins in month two once we have enough conversion data to optimise against.
What is the minimum monthly ad spend?
We work best with advertisers spending at least mid four figures per month on Microsoft Ads. Below that, the management overhead does not pay for itself.
Can I pause or cancel anytime?
Yes. We work month to month. Pause for a while, scale up when revenue allows, or cancel with 14 days notice. No 12-month contracts.
Managed Microsoft Ads with Unled versus running it in-house
Handling Microsoft Ads in house means hiring staff, buying tools, and a lengthy lead-in before your first profitable campaign. A managed service provides certified experts, server-side tracking, and a matured agency account right from the start.
| What you get | Unled managed | In-house or DIY |
|---|---|---|
| Certified specialists | Included on your account | You hire and train |
| Time to first campaign | Days | Weeks to months |
| Server-side tracking | Built in as standard | Often missing or extra |
| Optimisation cadence | Every week with a written memo | When someone has time |
| Continuity on suspension | An established agency manager account is ready | Not available |
| Reporting | Live dashboard and monthly review | Ad hoc spreadsheets |
| Cost structure | One transparent fee | Salaries, tools and overhead |
How to start a managed Microsoft Ads account in 3 simple steps
Free account and funnel audit
We examine your Microsoft Ads account, funnel and tracking, then plot the fastest route to profitable scaling.
Build and instrument
We rebuild the account structure and set up server-side tracking and reporting.
Run and scale
We optimise every week and send a clear memo on what changed and what's next.
Choose the Microsoft Ads plan that fits your growth
Every plan is priced according to your spend and goals. Message us and we'll confirm availability and the exact terms for your vertical.
Get set up and profitable
- Account setup and tracking
- Weekly optimisation
- Monthly reporting
- Chat support
Scale spend with confidence
- Everything in Launch
- Server-side tracking
- Creative testing
- Dedicated manager
For high-budget operators
- Everything in Growth
- Cross-channel strategy
- Priority support
- Quarterly business review
What customers say
Aged Bing accounts came pre-warmed with genuine spend history. Our CPC ran roughly 20 per cent below our previous cold account.
We rented a Bing Ads account to test it over a fortnight. The onboarding went without a hitch, but the billing time zone initially threw our reporting off.
We ran a healthcare claims campaign that no retail Google account would have allowed. Their whitelist stayed active for months.
Support replied to us on Telegram at 2 am our time when we had a pressing policy query.
Renewing our rental took one click. We have kept the same slot for six months without any issues.
The reporting side of the X ads account looked a bit dated, but the basics ran smoothly. Support were patient.
Their MCC covered an unusual country combination we needed. No other agency even gave us a quote.
Even with our fast creative testing schedule, the Meta accounts stayed clean. That’s proper agency-grade infrastructure.
Rented Google Ads for a two-month sprint. Quietly warmed our own account in the background. A perfect stopgap.
A competitor got our TikTok agency account suspended. Unled had a replacement live within 48 hours, with the same daily cap.
They understood the line between a warm reset and a cold rebuild. That distinction makes a real difference.
We've been renting five agency slots for the past three quarters. Not one has been flagged. The replacement process is incredibly fast.
Transferring the Meta business manager was straightforward. Assets and pixels migrated without losing any history.
The handover covered billing thresholds explained in plain language. The finance team were happy.
Aged accounts had documented spend inside our exact vertical. That is what actually moved the CPC down.
Multiple time zones covered by their support rotation. Never waited more than 20 minutes for a reply.
Fresh Google account replaced within four hours of our original suspension notice. That is how you keep clients.
Even after handover, their team helped us structure the campaign. They're not just a delivery service, they genuinely care.
Bought an aged Google Ads account under their MCC. Ran a restricted vertical campaign the same day, zero flags in three months.
They caught a domain policy issue before it got to the platform review queue. That's real value.
They quoted crypto and card, we paid in USDT, delivery still happened the same day.
The TikTok account worked fine, but the spending limit needed a manual increase on day two. Apart from that, no complaints.
The trust score on the delivered account was visibly higher. We hit the spend target in the first seven days without any throttling.
The LinkedIn account came with a verified company page and lead generation form access from the start. That saved us the usual two-week warm-up.
We used aged Meta accounts for a crypto exchange. Zero disapprovals over 90 days, and we spent around $180k without ever touching the trust ceiling.
The first rental had a lower spending cap than we'd hoped, but they upgraded us on the next slot without a quibble.
The Meta reinstatement service is well worth it. They knew exactly which documents to provide, and we recovered $12k in frozen budget.
The handover documentation was a bit sparse the first time. The second order came with a much better checklist.
Their TikTok agency container gave us the creative flexibility we didn't have on our own account.
The Snapchat account took an extra day to activate because of ID verification, but the team walked us through each step on Telegram.
Snap account performance was fine, though I wish the reporting exports were a bit richer. Minor thing really.
TikTok Spark ads worked first time with no permission issues. The pre-check was greatly appreciated.
I bought a Google MCC slot for a small agency. The handover included a walkthrough call. Very professional.
We ran a betting campaign for a licensed operator in the EU. Whitelisting was already set up. Not a single rejection.
The Reddit ads account had a bit less spend history than we requested, but it still performed well.
Purchased two agency accounts, one for each subsidiary. Onboarded both at the same time. A very organised process.
When platform policies shifted last quarter, they proactively rebalanced our vertical labels. No downtime at all.
Uploaded LinkedIn matched audiences with no ID errors. Much smoother than using a cold account.
Reddit ads account for a Web3 launch. They gave us the heads-up on which subreddits would auto-reject. Solid domain knowledge.
The Meta agency container ran three markets for us without a single delivery hitch.
Their replacement guarantee is the real deal. We called on it once and the new account was live within hours.
Our compliance team asked technical questions and received genuine answers, not marketing fluff.
Their account manager pushed back on one of our creatives that would have been auto-flagged. That saved us from a strike.
We ran a campaign for a fintech launch. Their MCC absorbed the review queue so we didn't have to face it.
Their support engineer joined our internal Slack for the launch week. That level of service is uncommon.
Pinterest business account with catalogue pre-linked. Ran a shopping campaign the same afternoon.
We asked for a specific spending cap and it took a couple of messages to sort out. After that, it was plain sailing.
Access to a DV360 partner account gave us programmatic reach that we simply couldn't get on GDN. Onboarding was straightforward.
After a tough experience with a cheaper provider, we came to Unled. The difference in stability was night and day.
After a policy change, Google flagged our account. Their team lodged the appeal on our behalf and we were back online within a day.
What You Get
High Trust Score
An account already established with a positive history and clean standing
Ready to Spend
No warm-up phase needed. These accounts are ready to launch campaigns straight away.
High Spend Ceiling
Higher daily and monthly spending limits from the very first day
30-Day Replacement
Full replacement if the account gets suspended within 30 days
24-Hour Delivery
Credentials are sent within 24 hours of payment confirmation
Dedicated Support
Direct Telegram or WhatsApp line to your account manager
Questions, Notes & Real-World Tips
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