Viktor Kuznetsov
13+ years turning ses warmup into measurable growth.
Over Viktor
Ik ben Viktor Kuznetsov, Senior Email & Infrastructure Lead, gevestigd in Tbilisi, Georgia. Al meer dan 13 jaar help ik teams met SES warmup, inbox mailing, deliverability, anti-bot infra, met campagnes die policy-review doorstaan en winstgevend schalen.
My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.
At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.
Expertisegebieden
Viktor over SES warmup
Most teams underestimate how much SES warmup depends on account hygiene before spend ramps.
Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.
Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.
When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.