Portrait of diego fernandez

Diego Fernández

Head of E-commerce · Madrid, Spain

11+ years turning shopify/woocommerce growth into measurable growth.

11+ års erfarenhet 29 artiklar 📍 Madrid, Spain
Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels

Om Diego

I am Diego Fernández, Head of E-commerce based in Madrid, Spain. Over 11 years I have worked across Shopify/WooCommerce growth, dynamic product ads, retargeting funnels, helping teams ship campaigns that survive policy review and scale profitably.

My day-to-day work spans account architecture, creative iteration, and measurement design. I prefer practical playbooks over generic advice: define the conversion event first, then build audiences and bids around that signal.

At Unled Network I review and contribute to guides, product pages, and case studies so advertisers get operator-level detail-not recycled marketing fluff.

Expertisområden

Shopify/WooCommerce growth Dynamic Product Ads Retargeting Funnels
Expertinsikt

Diego om Shopify/WooCommerce growth

Most teams underestimate how much Shopify/WooCommerce growth depends on account hygiene before spend ramps.

Start with a narrow offer and one primary conversion action. Run small daily budgets until event quality is stable in the ads manager, then expand geo or audience breadth.

Document every rejection or learning in a shared log so the next campaign does not repeat the same policy or tracking mistake.

When performance stalls, audit creative refresh cadence and landing-page message match before touching bid strategy.

Community-svar

Lasarfragor besvarade i Answers, bloggtrad och produktdiskussioner

  • Answers
    Reader

    How do advertisers run ads for restricted niches like crypto or iGaming without getting banned?

    Advertisers in restricted niches like crypto or iGaming avoid bans by using certified agency accounts, compliant creative strategies, and expert campaign management. Unled provides pre-approved accounts and full-service solutions tailored to each platform's...

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  • Answers
    Reader

    Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this?

    To avoid resetting Facebook's learning phase when scaling budgets, limit daily increases to 20-30% every 3-5 days, maintain consistent campaign structures, and use automated rules to monitor performance thresholds. For aggressive scaling beyond these limits,...

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  • Answers
    Reader

    Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check?

    If Google isn't crawling your new pages, systematically check for crawlability barriers like robots.txt blocks, incorrect canonical tags, orphaned pages, or slow indexation due to technical debt. Most crawl issues resolve within 72 hours when these four...

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Artiklar av Diego Fernández

Can I change the card on a suspended Google Ads payment profile? Crypto Certification Playbook: Legal Ads Without Cloaking Google Ads Crypto Certified Accounts: Hur man annonserar kryptovaluta 2026 Does a warmed-up account skip Google Ads crypto certification? E-handels-SEO: Guide till optimering av produktsidor 2026 Facebook learning phase keeps resetting when I scale budgets - what's the maximum daily increase to avoid this? Financial Certification Playbook: Product Permission vs KYC Google Ads Circumventing Systems Appeal Rejected: What To Do Next Google Ads Crypto Ads Out of Scope: Products Google Will Not Certify Google Ads finansiell certifiering förklarad: Allt du behöver veta Google Ads Fintech Advertising Policy: Credit, Investing, and Apps Google Ads Redirect Policy: When a Redirect Looks Like Cloaking Google won't crawl my new pages even after submitting to Search Console - what technical issues should I check? How do advertisers run ads for restricted niches like crypto or iGaming without getting banned? How do I use Google Ads Policy Manager? How long does a Google Ads suspension appeal take? Så här ansöker du om ett Apple Developer-konto: Steg-för-steg-guide 2026 Så tar du bort en bluffwebbplats från Google Sök: Takedown-guide 2026 Så värmer du upp ett Google Ads-konto - Ta bort dagliga utgiftsgränser 2026 Reddit SEO: vinna Googles Reddit-tunga SERP år 2026 Retargetingstrategier som verkligen fungerar 2026 TikTok-annonser för e-handel: Så skalar du lönsamt 2026 UGC Creative Testing Framework Var du köper Google Ads-konton säkert 2026

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