Glossary entry
What is a GMP Reseller?
A GMP reseller is a Google-authorized agency that provisions Google Marketing Platform seats (DV360, SA360, CM360) to advertisers, usually with a small media markup. Reselling exists because Google doesn't sell GMP direct to most advertisers; you need either internal scale or a partner.
Why GMP reselling exists
Google sells GMP only to advertisers who meet enterprise spend thresholds (typically $30K+/month). Smaller advertisers, or any advertiser who doesn't want a long-term commitment, accesses GMP through a reseller agency seat.
How reseller pricing works
The reseller charges either a flat seat fee, a percentage of media spend (commonly 5 to 15%), or a hybrid. Tech fees from Google still apply on top. Real cost varies wildly by reseller - shop the structure.
What to look for in a reseller
Google partner status, GMP product certifications, transparent pricing, contract flexibility (no annual lock-in), inventory access (what publishers and DSPs they bring), and quality of operational support.
How Unled Network helps
We're a Google-authorized GMP reseller with no minimum commitment, transparent pricing, and operational support included. Provision DV360, SA360, or both in days.
Related Unled Network services
Frequently asked
Reseller markup vs. direct Google?
Reseller adds a fee but skips the enterprise commitment. Net cost on small accounts is usually lower than direct.
Do I keep my data?
Yes. The seat is provisioned for you; you own the campaigns, audiences, and reporting.
Can I switch resellers later?
Yes, account ownership transfers between resellers with Google approval.
Are reseller seats fully featured?
Yes - full DV360 and SA360 functionality, no feature gating.