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Ad Cost Calculator - Full Metrics Suite
Enter any combination of impressions, clicks, conversions, and cost, the calculator derives all missing metrics (CPC, CPM, CPA, CTR, CVR) and compares them against industry benchmarks.
Enter Your Campaign Data
Fill in at least 2 fields. The calculator will derive all other metrics automatically.
Full Metrics Breakdown
Ad Cost Calculator FAQ
CPC (Cost Per Click) is what you pay each time someone clicks your ad. CPM (Cost Per Mille) is the cost per 1,000 impressions. CPA (Cost Per Acquisition) is the cost per conversion or sale. Each model suits different campaign goals.
Enter any 2 or more values from Cost, Impressions, Clicks, and Conversions. The calculator automatically derives all missing metrics including CPC, CPM, CPA, CTR, and CVR using the available data.
Average CPCs: Google Ads £0.75-1.50, Meta £0.40-1.15, TikTok £0.40-0.75, LinkedIn £2.25-3.75. CPMs: Google Display £1.50-3.75, Meta £3.75-11.25, TikTok £4.50-7.50, LinkedIn £15-26.25. These vary significantly by industry and targeting.
Benchmarks are compiled from publicly available industry reports (Google, Meta, WordStream, etc.) and represent cross-platform averages. Your actual results will vary based on platform, targeting, creative quality, and market conditions.